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1. Why does Carl Karcher think Anaheim is "heaven" when he moves there from Ohio?

Carl Karcher thinks Anaheim is "heaven" when he moves there from Ohio because he sees palm trees and orange groves and smells citrus in the air. He has never set foot outside of Ohio and California seems like a wonderland to him.

2. Why is the automobile industry not content with just reaping the rewards of government-subsidized road construction?

The automobile industry is not content with just reaping the rewards of government-subsidized road construction because it wants to wipe out the railway competition by any means necessary. GM secretly purchases many of the trolley systems throughout the U.S. and dismantles them.

3. What do the McDonald brothers do in 1948 to change the food retail business and why?

In 1948, the McDonald's brothers change the retail food business by firing their carhops and installing larger grills to increase speed, lower prices, and raise the volume of sales. They also eliminate two-thirds of their menu, creating the McDonald's System of Self-Service.

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