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This quiz consists of 5 multiple choice and 5 short answer questions through Afterword: The Meaning of Mad Cow.

Multiple Choice Questions

1. What is the primary medium of children's advertising?
(a) School.
(b) Comic books.
(c) Internet.
(d) Television.

2. What is the nickname for the McDonald's operations and training manual assembled by Fred Turner in 1958?
(a) The Way.
(b) The Bible.
(c) The Book.
(d) The Paper Weight.

3. In 1997, what does Rod Taylor of Brandweek say was one of the most successful promotions in the history of American advertising?
(a) Snow White.
(b) Garbage Pail Kids.
(c) The Teenie Beanie Baby.
(d) Cabbage Patch Kids.

4. What chemicals described in The Jungle are used to disguise the smell of spoiled beef?
(a) Chlorine bleach and water.
(b) Fluoride and sodium.
(c) Hydrochloric acid and sodium chloride.
(d) Glycerine and borax.

5. What does KIGY stand for?
(a) Karcher Intends Good Yesterdays.
(b) Kansas Is Gone Yonder.
(c) Karcher Is God Yes.
(d) Klansmen I Greet You.

Short Answer Questions

1. Who writes the book, The Jungle, in 1906?

2. Which group quickly agrees to a large pay cut for its workers when Monfort takes over a Grand Island, Nebraska slaughterhouse?

3. Cattle that are either maintained in a company-owned feedlot or purchased in advance through forward contracts are known as ________.

4. How did Hank die?

5. Who benefits most from the big tax deductions from donating to the Colorado land trusts?

(see the answer key)

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