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This quiz consists of 5 multiple choice and 5 short answer questions through The Most Dangerous Job.

Multiple Choice Questions

1. How does Michael Witzel characterize the drive-in restaurants of the early 1940's?
(a) As "wholesome expressions in dining".
(b) As "terminal migrations of taste".
(c) As "gaudy relfections of the American psyche".
(d) As "circular meccas of neon".

2. Whose previous appearance at the "Success" seminar spurs other celebrities to speak at them?
(a) Ronald Reagan's.
(b) Donald Trump's.
(c) Tom Cruise's.
(d) Jimmy Carter's.

3. Who is last to speak at the "Success" seminar and "cuts through all the snake oil", saying that all the conventional goals people have don't really matter?
(a) Mark Harmon.
(b) Nancy Pelosi.
(c) Christopher Reeve.
(d) Stephen Hawking.

4. In 1941, hundreds of Disney animators go on strike, expressing support for what organization?
(a) ACLU.
(b) Screen Cartoonists Guild.
(c) Animators and Puppeteers Association.
(d) Industiral Arts Council.

5. What does Ray Kroc's philosophy of QSC and V stand for?
(a) Quantity, Sales, Competition, and Victory.
(b) Quality, Service, Cleanliness, and Value.
(c) Quick, Smiley, Cheery, and Virtuous.
(d) Quiz, Sell, Compute, and Verify.

Short Answer Questions

1. What is the primary flavoring that gives McDonald's french fries their distinctive taste?

2. Who does sales pitches at FutureCall?

3. What were people called who served the food at drive-in restaurants?

4. In 1997, what does Rod Taylor of Brandweek say was one of the most successful promotions in the history of American advertising?

5. For years, McDonald's provides training for its managers in a set of psychological techniques called ________.

(see the answer key)

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