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This quiz consists of 5 multiple choice and 5 short answer questions through Why the Fries Taste So Good.

Multiple Choice Questions

1. How many pounds of potatoes does the J.R. Simplot plant in Aberdeen, Idaho produce?
(a) Four hundred thousand.
(b) One million.
(c) Forty thousand.
(d) One billion.

2. What does Ray Kroc's philosophy of QSC and V stand for?
(a) Quantity, Sales, Competition, and Victory.
(b) Quick, Smiley, Cheery, and Virtuous.
(c) Quality, Service, Cleanliness, and Value.
(d) Quiz, Sell, Compute, and Verify.

3. Ray Kroc is a jazz musician what time period?
(a) The Depression.
(b) Prohibition.
(c) The 1950's.
(d) World War II.

4. Which company does Carl Karcher team up with to save Carl's Jr.?
(a) Green Burrito.
(b) Subway.
(c) Pepsi.
(d) M&M/Mars.

5. Which Canadian firm becomes the number-two fry company after buying Ore-Ida in 1997?
(a) Lamb Weston.
(b) Birdseye.
(c) Columbia.
(d) McCain.

Short Answer Questions

1. Where is the motorcycle club that springs up in Southern California after World War II?

2. What is the initial franchising fee Ray Kroc charges to open a McDonald's?

3. What do prospective managers train for at Hamburger University?

4. What professional sport does Dave Feamster play before buying into a Little Caesar's franchise?

5. What takes over Southern California, completely changing the lifestyle of the population there?

(see the answer key)

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