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This quiz consists of 5 multiple choice and 5 short answer questions through Your Trusted Friends.

Multiple Choice Questions

1. What purchase is Karcher's first foray into the fast food business?
(a) A soda fountain.
(b) A taco stand.
(c) A hot dog cart.
(d) A lemonade stand.

2. What sort of tale is Carl Karcher considered to be an example of?
(a) Of Two Cities.
(b) Strictly cautionary.
(c) Horatio Alger.
(d) Abe Lincoln.

3. In 1973, what causes the fast food industry to temporarily lose stock value?
(a) The death of Ray Kroc.
(b) The Arab oil embargo.
(c) The advent of health food markets.
(d) Mad cow disease.

4. What do the McDonald brothers call their system of service?
(a) The Efficiency System.
(b) The Speedee Service Sytem.
(c) The Super Service System.
(d) The Independent Service System.

5. How does Michael Witzel characterize the drive-in restaurants of the early 1940's?
(a) As "wholesome expressions in dining".
(b) As "circular meccas of neon".
(c) As "terminal migrations of taste".
(d) As "gaudy relfections of the American psyche".

Short Answer Questions

1. What is Harlan Sanders' "lifelong struggle"?

2. What do prospective managers train for at Hamburger University?

3. McDonaldland borrows its distinctive look from where?

4. Which school district in Colorado Springs starts a nationwide trend to place fast food ads in its hallways?

5. Ray Kroc is a jazz musician what time period?

(see the answer key)

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