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This quiz consists of 5 multiple choice and 5 short answer questions through Your Trusted Friends.

Multiple Choice Questions

1. What is the primary medium of children's advertising?
(a) Internet.
(b) Television.
(c) Comic books.
(d) School.

2. How does Michael Witzel characterize the drive-in restaurants of the early 1940's?
(a) As "circular meccas of neon".
(b) As "wholesome expressions in dining".
(c) As "terminal migrations of taste".
(d) As "gaudy relfections of the American psyche".

3. What does KIGY stand for?
(a) Karcher Is God Yes.
(b) Karcher Intends Good Yesterdays.
(c) Klansmen I Greet You.
(d) Kansas Is Gone Yonder.

4. Which president enacts the Interstate Highway Act, modeled after Adolph Hitler's autobahn system?
(a) Eisenhower.
(b) Truman.
(c) Coolidge.
(d) Roosevelt.

5. Before entering the Ray A. Kroc Musem, visitors pass through what?
(a) McEntryway.
(b) A french fry tunnel.
(c) McStore.
(d) Marble golden arches.

Short Answer Questions

1. Which transport industry is intentionally wiped out in Southern California?

2. What purchase is Karcher's first foray into the fast food business?

3. What sort of tale is Carl Karcher considered to be an example of?

4. Disney's broadcast of "Our Friend the Atom" is sponsored by which manufacturing company?

5. McDonald's has to get rid of its mascot, Speedee, because which company has a mascot with the similar name, Speedy?

(see the answer key)

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