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This quiz consists of 5 multiple choice and 5 short answer questions through Success.

Multiple Choice Questions

1. What is the nickname of Colorado Springs?
(a) Snowville.
(b) Little Taos.
(c) Little London.
(d) Snow Capital.

2. Which president enacts the Interstate Highway Act, modeled after Adolph Hitler's autobahn system?
(a) Truman.
(b) Roosevelt.
(c) Eisenhower.
(d) Coolidge.

3. In what county does Anaheim, California reside?
(a) Orange.
(b) Riverside.
(c) San Bernardino.
(d) Los Angeles.

4. McDonaldland borrows its distinctive look from where?
(a) Star Trek.
(b) Magic Mountain.
(c) Lost in Space.
(d) The Magic Kingdom.

5. In 1997, what does Rod Taylor of Brandweek say was one of the most successful promotions in the history of American advertising?
(a) Snow White.
(b) Cabbage Patch Kids.
(c) The Teenie Beanie Baby.
(d) Garbage Pail Kids.

Short Answer Questions

1. What is the annual turnover rate in the fast food industry at the writing of this book?

2. What is the initial franchising fee Ray Kroc charges to open a McDonald's?

3. What does Ray Kroc's philosophy of QSC and V stand for?

4. In 1972, Ray Kroc gives $250,000 to whose presidential campaign?

5. What purchase is Karcher's first foray into the fast food business?

(see the answer key)

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