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This quiz consists of 5 multiple choice and 5 short answer questions through Cogs in the Great Machine.

Multiple Choice Questions

1. What is the annual turnover rate in the fast food industry at the writing of this book?
(a) 300 to 400%.
(b) 900%.
(c) 50-60%.
(d) 100%.

2. What is the nickname for the McDonald's operations and training manual assembled by Fred Turner in 1958?
(a) The Book.
(b) The Paper Weight.
(c) The Bible.
(d) The Way.

3. What do prospective managers train for at Hamburger University?
(a) A Degree in Hamburgerology.
(b) A Medal of McDonald's.
(c) A Bachelor's in Fry Science.
(d) Self-Service Science.

4. What is the primary medium of children's advertising?
(a) Comic books.
(b) School.
(c) Internet.
(d) Television.

5. In 1941, hundreds of Disney animators go on strike, expressing support for what organization?
(a) ACLU.
(b) Screen Cartoonists Guild.
(c) Industiral Arts Council.
(d) Animators and Puppeteers Association.

Short Answer Questions

1. In 1993, who becomes the first Latino head of the UFCW in Packingtown (Chicago)?

2. What percentage of American children between the ages of three and nine visit a McDonald's?

3. Republican Congressman Andy Ireland calls franchisees who want legal reform of regulations ______ in congress.

4. During a rough period for the McDonald's corporation, Ray Kroc pays his secretary in what?

5. What is the largest daily newspaper in Colorado Springs?

(see the answer key)

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