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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter seven: Rosemary Lawlor.

Multiple Choice Questions

1. What does Gladwell say the inverted-U curve expresses?
(a) The plateau effect.
(b) The sweet-spot theory.
(c) Diminishing marginal returns.
(d) Stagnation level.

2. What made Brer Rabbit formidable to his opponents?
(a) He could always outmaneuver them.
(b) He had secret knowledge.
(c) He understood them better than they understood themselves.
(d) He could not be beaten down.

3. Why does Gladwell say Boies made a good lawyer?
(a) Because he learned to read more efficiently than most.
(b) Because of the strategies he developed to avoid reading.
(c) Because he could collect essential info without reading.
(d) Because he was personable and easy for judges to work with.

4. How does Gladwell characterize Wyatt Walker?
(a) A bully.
(b) A mischief maker.
(c) A friendly giant.
(d) An absolutist.

5. Why dose Gary Cohn say he left school?
(a) He was bored and angry.
(b) He was failing.
(c) He was being bullied.
(d) He was being abused.

Short Answer Questions

1. What does Gladwell say is the range of an experienced slinger?

2. What is the trait that allowed IKEA CEO Kamprad to pull off moving his production facilities to Poland?

3. How many people does Gladwell say lost their homes in London during the Blitz?

4. What does Gladwell say Freireich’s mother did to keep the family together?

5. What is the name of the valley in which David and Goliath faced off?

(see the answer key)

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