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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter five: Emil "Jay" Freireich.

Multiple Choice Questions

1. Who does Freireich say he was raised by?
(a) His grandmother.
(b) An Irish maid.
(c) His aunt.
(d) His sister.

2. Where was Ranadivé’s team based?
(a) Menlo Park, CA.
(b) Chattanooga, TN.
(c) Portland, OR.
(d) Albany, NY.

3. How many Londoners said they had not gotten any sleep the previous night, in a poll during the Blitz?
(a) Three quarters.
(b) A half.
(c) A quarter.
(d) A third.

4. How many men does Gladwell say T. E. Lawrence’s force lost, in capturing those men?
(a) 2.
(b) 28.
(c) 117.
(d) 322.

5. What does Gladwell say the inverted-U curve expresses?
(a) The plateau effect.
(b) The sweet-spot theory.
(c) Diminishing marginal returns.
(d) Stagnation level.

Short Answer Questions

1. What does Gladwell say is the benefit of bigger classes?

2. How many paintings would painters submit to the Salon each year?

3. What does Gladwell say is the overriding assumption about class composition?

4. How does Gladwell say Ranadivé’s opponents responded to his strategy?

5. How did Gary Cohn get his big break?

(see the answer key)

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