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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter five: Emil "Jay" Freireich.

Multiple Choice Questions

1. When does Gladwell say Ranadivé’s girls’ strategy was defeated?
(a) When they lost their fastest player.
(b) When other teams used the press in return.
(c) When refs started calling fouls on them.
(d) When they played really good teams.

2. What is the trait that allowed IKEA CEO Kamprad to pull off moving his production facilities to Poland?
(a) Patience.
(b) Foresight.
(c) Micromanaging.
(d) Negotiating skills.

3. Why does Gladwell say that it is preferable to study science at a less competitive school?
(a) Because you have a better chance of getting individual attention.
(b) Because you have a better chance of distinguishing yourself, and therefore of getting a job.
(c) Because you are more likely to make good connections.
(d) Because you are statistically less likely to fail out.

4. What percentage of wars were won by weaker countries, according to Ivan Arreguin-Toft?
(a) A third.
(b) A quarter.
(c) A half.
(d) A fifth.

5. What does Gladwell say the “remote misses” felt after surviving a bombing (132)?
(a) Invincible.
(b) Indifferent.
(c) Religious.
(d) Grateful.

Short Answer Questions

1. When do dyslexics typically get a diagnosis, according to Gladwell?

2. What technical aspect of the game of basketball did Ranadivé take advantage of?

3. How much does Gladwell say per-pupil spending increased in the U.S. from 1996 to 2004?

4. What innovation did Freireich make in terms of treating infections in Leukemia patients?

5. How old was Gladwell’s powerful Hollywood friend, when he started a snow-shoveling business with other students?

(see the answer key)

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