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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What does Rose tell her attorney that she wanted him to do after her death?

2. Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what?

3. The FTC anti smoking campaign was severely curtailed under what new administration?

4. For what does Rose's lawyer work?

5. Philip Morris invests in what type of facilities that replace the old, factory cigarette mills of the past?

Short Essay Questions

1. What is the end result of the lawsuit regarding Rose Cipollone's death?

2. How does the industry still have great influence in the 1970s?

3. What does Henry Waxman do for the anti-smoking cause?

4. How is the industry successful against grass roots efforts?

5. What do studies in the early 1970s show?

6. Why is the CIAR formed? What does it do?

7. What does Henry Ramm do to research on the link between smoking and cancer?

8. What happens under the new Reagan administration?

9. What does Hamish Maxwell do for Philip Morris?

10. What does Edell do for his client?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

In many ways, American Tobacco Company opened the door to many modern advertising techniques.

Part 1) Give examples of two techniques and how they were used by American Tobacco Company and how they are used today.

Part 2) What role did advertising to attract women play in these new forms of advertisement?

Part 3) How do advertisements then and today deceive the consumer? Give two examples.

Essay Topic 2

The American Medical Association took years to actively come out against tobacco as a hazardous substance.

Part 1) How did they initially handle the tobacco health risks? Are you surprised? Why or why not?

Part 2) Why did this organization initially respond this way? How is this, in itself, hypocritical?

Part 3) How does this make you feel about what products the American Medical Association might endorse or find hazardous today? Why?

Essay Topic 3

The first successful case against the tobacco industry is significant.

Part 1) Describe this first case. Was it successful? Why or why not?

Part 2) Why is it so significant?

Part 3) How has this first case affected the tobacco industry of today?

(see the answer keys)

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