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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what?

2. What does Maxwell's tobacco control bill require?

3. A Californian congressman named Henry Waxman began doing what?

4. What is also noted in a 1972 study about why tar and nicotine quotas are ineffective?

5. Marketers wanted to release a low tar Marlboro, but did not want what to happen?

Short Essay Questions

1. Why is the CIAR formed? What does it do?

2. What does R.J. Reynolds do try to stay ahead of the competition?

3. What does Henry Ramm do to research on the link between smoking and cancer?

4. How does the industry still have great influence in the 1970s?

5. How is the industry successful against grass roots efforts?

6. What happens under the new Reagan administration?

7. Describe the study done by the ACS in 1967.

8. What do the various tobacco companies do when they are not allowed to have television ads?

9. What does Henry Waxman do for the anti-smoking cause?

10. What is the end result of the lawsuit regarding Rose Cipollone's death?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Athletes endorsed cigarettes from the 1930s to the 1960s.

Part 1) Are you surprised by this? Why or why not?

Part 2) What do athletes endorse today? Why do they endorse the products?

Part 3) Are there products today, endorsed by athletes, that you believe should not be? Why or why not?

Essay Topic 2

The tobacco industry is very cunning.

Part 1) How are they cunning? How did they get around laws?

Part 2) How has this type of behavior existed since the beginning?

Part 3) How do businesses today use the same type of covert advertising tactics? How successful might these be? Explain.

Essay Topic 3

The tobacco industry settled after the printing of this book.

Part 1) What did they settle? What does the author hint in the closing paragraphs of the book? How does this come to light?

Part 2) Why does the tobacco industry choose to do this? How does this help states, as well as the tobacco industry?

Part 3) How does this action, once again, show the cunning of the tobacco industry? Describe what you know of the tobacco industry today.

Part 4) What else of significance has taken place regarding the tobacco industry? Are these companies still thriving? Are cigarettes a large selling product? Why or why not? Will there ever be an end to the production of cigarettes? Why or why not?

(see the answer keys)

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