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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What is the first large company to ban smoking outright on its premises?

2. Why does management choose not to launch this product named Epic?

3. In the late 1980s, as the first formalized studies of ETS (second hand smoke) were being fomented, Philip Morris decides to head off any damage by doing what?

4. What quickly became a prestigious health research institute?

5. On average, why do smokers weigh seven pounds less than non-smokers?

Short Essay Questions

1. How does the industry still have great influence in the 1970s?

2. What does Henry Waxman do for the anti-smoking cause?

3. What does Hamish Maxwell do for Philip Morris?

4. Describe the study done by the ACS in 1967.

5. To what do many in the anti-smoking movement turn?

6. What do the various tobacco companies do when they are not allowed to have television ads?

7. Describe the beginning of the American Health Foundation.

8. What happens to the palladium filtered cigarette?

9. What does R.J. Reynolds do try to stay ahead of the competition?

10. What is examined for the first time since the Great Depression?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The American colonies were not conducive to the slave trade.

Part 1) Why were they not conducive to the slave trade? What role did Virginia play in the rise of slavery?

Part 2) Why were slaves important for the tobacco industry? Would slavery have been abolished sooner if the tobacco industry had never existed? Why or why not?

Part 3) What was needed to replace the use of slaves, yet keep costs down? What other technology has been created to replace laborers? How does this affect the laborer?

Essay Topic 2

In many ways, American Tobacco Company opened the door to many modern advertising techniques.

Part 1) Give examples of two techniques and how they were used by American Tobacco Company and how they are used today.

Part 2) What role did advertising to attract women play in these new forms of advertisement?

Part 3) How do advertisements then and today deceive the consumer? Give two examples.

Essay Topic 3

Unfortunately, Buck Duke was almost too successful.

Part 1) How could he be too successful? What is a monopoly? Is a monopoly bad? Why or why not?

Part 2) Compare and contrast Buck's company to Standard Oil.

Part 3) What large companies exist today? Would you consider them monopolies? Why or why not?

(see the answer keys)

This section contains 1,436 words (approx. 5 pages at 300 words per page) View a FREE sample