Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Mid-Book Test - Hard

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Mid-Book Test - Hard

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
Buy the Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Lesson Plans
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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. A revamped "new micronite" (without the asbestos) was hyped by "Reader's Digest" as what?

2. In Britain, what does the Royal College of Physicians state?

3. What custom becomes very common in the United States throughout the 1800s?

4. Why do Lucky Strikes supposedly change from the old red and green to the familiar red disk with the white background?

5. In response to FTC oversight concerning its advertising, what does the tobacco industry create?

Short Essay Questions

1. How was smoking viewed during World War II?

2. What does George Hill do for American Tobacco Company at the end of his career?

3. What is Liggett and Myers doing at this time?

4. How are fears allayed in the 1950s?

5. Why is it difficult to make a decision on the smoking industry?

6. What does Sylvester (Pat) Weaver do for American Tobacco Company?

7. How successful is the FTC in the 1950s?

8. How do Percival Hill and his son George help American Tobacco Company?

9. What do periodicals in the 1930s say about smoking?

10. What are the cigarette trends at the end of the 1950s?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Philip Morris performed well in the 1970s.

Part 1) Who is given credit for this? How was this person different from those in other companies?

Part 2) Compare this person and his achievements to Buck Duke.

Part 3) Who also was in instrumental with this company at the time? How did this team effort help the Philip Morris Company?

Essay Topic 2

Unfortunately, Buck Duke was almost too successful.

Part 1) How could he be too successful? What is a monopoly? Is a monopoly bad? Why or why not?

Part 2) Compare and contrast Buck's company to Standard Oil.

Part 3) What large companies exist today? Would you consider them monopolies? Why or why not?

Essay Topic 3

There were many reasons prior to the 1970s for smokers to not quit.

Part 1) What are two of these reasons? Why are they not good reasons today?

Part 2) How did the view of smoking begin to change in the 1970s? Why had this not happened sooner?

Part 3) How is education important when taking care of one's body? What role did education play in the desire of many to quit smoking in the 1970s?

(see the answer keys)

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