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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Enlistees could be _____________; they just had to be healthy at the start of the study.

2. For what does an internal chemist, Helmut Wakeham, push to develop?

3. Who is the so called "tar czar?"

4. How does American Tobacco Company's Pall Mall brand gain ground?

5. What does a 1953 study by Dr. Ernst Wydner show?

Short Essay Questions

1. What is the job of the "tar czar"?

2. What does Brown and Williamson's Senior Vice President want to do? What are the results?

3. What is happening to American Tobacco Company at this time?

4. What role does World War I play in the increase in American smokers?

5. What does George Hill do for American Tobacco Company at the end of his career?

6. Describe the study done by the American Cancer Society in 1952.

7. What were the tobacco preferences of early Americans?

8. What happens to R.J. Reynolds under Clay Williams?

9. With what is Helmut Wakeham faced?

10. What does Sylvester (Pat) Weaver do for American Tobacco Company?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The American colonies were not conducive to the slave trade.

Part 1) Why were they not conducive to the slave trade? What role did Virginia play in the rise of slavery?

Part 2) Why were slaves important for the tobacco industry? Would slavery have been abolished sooner if the tobacco industry had never existed? Why or why not?

Part 3) What was needed to replace the use of slaves, yet keep costs down? What other technology has been created to replace laborers? How does this affect the laborer?

Essay Topic 2

Wars were instrumental in introducing many Americans to smoking.

Part 1) Wars were instrumental? How were they instrumental?

Part 2) Why would the military allow, and even encourage, soldiers to smoke?

Part 3) How did this easy access to cigarettes and pressure to smoke affect both the soldiers and tobacco industry in the future?

Essay Topic 3

The tobacco industry is very cunning.

Part 1) How are they cunning? How did they get around laws?

Part 2) How has this type of behavior existed since the beginning?

Part 3) How do businesses today use the same type of covert advertising tactics? How successful might these be? Explain.

(see the answer keys)

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