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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Who lobbies President Kennedy to open a national commission on smoking in 1961?

2. Who are placed on the TIRC's Scientific Advisory Board to give their efforts legitimacy?

3. By 1898, what does Duke control?

4. How many Americans are smoking in the 1940s?

5. What happens when the Great Depression wanes?

Short Essay Questions

1. Describe the study done by the American Cancer Society in 1952.

2. What causes R.J. Reynolds to slip in popularity?

3. What does the FTC order cigarette makers to do? What does this cause companies to do?

4. How did the Camel product come to be?

5. What is Liggett and Myers doing at this time?

6. How do Percival Hill and his son George help American Tobacco Company?

7. What does George Hill do for American Tobacco Company at the end of his career?

8. What do companies do with rising health concerns?

9. How was smoking viewed during World War II?

10. With what is Helmut Wakeham faced?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Athletes endorsed cigarettes from the 1930s to the 1960s.

Part 1) Are you surprised by this? Why or why not?

Part 2) What do athletes endorse today? Why do they endorse the products?

Part 3) Are there products today, endorsed by athletes, that you believe should not be? Why or why not?

Essay Topic 2

Buck Duke was ahead of his time when it came to running a company.

Part 1) Who is Buck Duke? How was he ahead of his time?

Part 2) Was it natural talent or training that led him to be so innovative? Explain.

Part 3) How have various modern industries been influenced by Buck Duke's work?

Essay Topic 3

The tobacco industry is very cunning.

Part 1) How are they cunning? How did they get around laws?

Part 2) How has this type of behavior existed since the beginning?

Part 3) How do businesses today use the same type of covert advertising tactics? How successful might these be? Explain.

(see the answer keys)

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