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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?

2. Why does the Army supply its World War I troops with cigarettes by the truckload?

3. Why is it so difficult to change patterns that had existed for a generation?

4. What does the U.S. Surgeon General call smoking?

5. Who at American Tobacco Company encourages using radio and magazine ads instead of the 'older' means like billboards and newspapers?

Short Essay Questions

1. What do periodicals in the 1930s say about smoking?

2. What do Joe Cullman Jr. and his son do for Benson & Hedges?

3. Describe the study done by the American Cancer Society in 1952.

4. How do Percival Hill and his son George help American Tobacco Company?

5. What does Sylvester (Pat) Weaver do for American Tobacco Company?

6. What does the industry do in response to these new rules?

7. How successful is the FTC in the 1950s?

8. What do medical examiners notice by the 1920s?

9. What is Liggett and Myers doing at this time?

10. What is the history of the Bull Durham company?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

How do these changes still affect consumers today?

Part 1) What is a filter? Why was it created? How did the filter affect the tobacco industry?

Part 2) Is a filter safe? Why or why not?

Part 3) How did filters affect consumers? Did it help or hurt them? Why?

Essay Topic 2

Athletes endorsed cigarettes from the 1930s to the 1960s.

Part 1) Are you surprised by this? Why or why not?

Part 2) What do athletes endorse today? Why do they endorse the products?

Part 3) Are there products today, endorsed by athletes, that you believe should not be? Why or why not?

Essay Topic 3

The tobacco industry was still influential in Washington in the 1970s.

Part 1) How was it influential? Why was it so influential? Why was it initially difficult for the tobacco industry to fight non-smokers' rights groups?

Part 2) Compare and contrast the efforts of both the tobacco industry and grass roots organizations?

Part 3) How does this power and influence of the tobacco industry continue today? Has it had to change tactics? Why or why not?

(see the answer keys)

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