View a FREE sample

This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. The success of what 1973 horse race opens a new era for sponsoring spectator sporting events?
(a) The Marlboro Derby.
(b) The Winston Cup.
(c) The Winston Derby.
(d) The Marlboro Cup.

2. What has smoking become by the late 1980s?
(a) Very unpopular, to be considered illegal in many states.
(b) Unpopular enough to be considered deviant behavior by a majority of Americans.
(c) Very popular among young adults.
(d) Somewhat unpopular, especially among teenagers.

3. A __________ study on the effects of smoke on rabbit lungs was abruptly shut down and the researchers' notebooks confiscated.
(a) Four year.
(b) Eight year.
(c) Ten year.
(d) Two year.

4. On average, why do smokers weigh seven pounds less than non-smokers?
(a) Smokers smoke at mealtime, rather than eat.
(b) Smokers would rather buy cigarettes than food.
(c) Nicotine makes them nauseous.
(d) Nicotine's effect of raising metabolism.

5. When does the power of the tobacco industry peak?
(a) In the early 1970s.
(b) In the early 1980s.
(c) In the late 1970s.
(d) In the late 1980s.

Short Answer Questions

1. It takes some time for the tobacco industry to do what?

2. What is also noted in a 1972 study about why tar and nicotine quotas are ineffective?

3. Philip Morris invests in what type of facilities that replace the old, factory cigarette mills of the past?

4. Why does Philip Morris finally begin aggressively marketing generics?

5. To what do many in the anti-smoking movement turn their attentions?

Short Essay Questions

1. What does Hamish Maxwell do for Philip Morris?

2. What do studies in the early 1970s show?

3. How does the industry still have great influence in the 1970s?

4. What is the end result of the lawsuit regarding Rose Cipollone's death?

5. Describe the 1979 Surgeon General's Report.

6. What does R.J. Reynolds do try to stay ahead of the competition?

7. Why is the CIAR formed? What does it do?

8. What is examined for the first time since the Great Depression?

9. How is the industry successful against grass roots efforts?

10. What does RJR's Tylee Wilson want to do to diversify RJR?

(see the answer keys)

This section contains 1,472 words (approx. 5 pages at 300 words per page) View a FREE sample