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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What does Steinfeld's 1972 report also speak of for the first time?
(a) The effects of smoking on infants.
(b) Heart problems related to smoking.
(c) The deception of the tobacco industry.
(d) Secondhand smoke.

2. What physicist becomes one of the first scientists to document the levels of secondhand smoke and correlate them to incidences of lung cancer?
(a) John Rice.
(b) Jason Rushton.
(c) James Repace.
(d) Jordan Riordan.

3. It takes some time for the tobacco industry to do what?
(a) Get motivated to fight the non-smoking organizations.
(b) Find ways to fight the anti-smoking campaigns.
(c) Get funds to fight for smokers' rights.
(d) Mobilize more lobbyists to fight non-smokers' rights groups at the state level.

4. Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what?
(a) Low birth weight and premature delivery of babies born to women who smoked during pregnancy.
(b) High birth weight and premature delivery of babies born to women who smoked during pregnancy.
(c) Low birth weight and late delivery of babies born of women who smoked during pregnancy.
(d) High birth weight and late deliver y of babies born to women who smoked during pregnancy.

5. By the time of the Surgeon General's first report in 1982, what could be conclusively shown?
(a) Of the 11 percent of U.S. deaths due to cancer, 15 percent of those were linked to smoking - over 50,000 deaths a year.
(b) Of the 2 percent of U.S. deaths due to cancer, 5 percent of those were linked to smoking - over 10,000 deaths a year.
(c) Of the 6 percent of U.S. deaths due to cancer, 10 percent of those were linked to smoking - over 25,000 deaths a year.
(d) Of the 21 percent of U.S. deaths due to cancer, 30 percent of those were linked to smoking - over 100,000 deaths a year.

Short Answer Questions

1. Why do some people see less toxic cigarettes as a middle ground?

2. Why does Philip Morris finally begin aggressively marketing generics?

3. What is also noted in a 1972 study about why tar and nicotine quotas are ineffective?

4. Studies in the early 1970s showed that smokers could be broken into what?

5. When does RJR general council Henry Ramm urge a more aggressive approach to the previous holding the line?

Short Essay Questions

1. What happens under the new Reagan administration?

2. What is the end result of the lawsuit regarding Rose Cipollone's death?

3. What does Edell do for his client?

4. What is examined for the first time since the Great Depression?

5. What do studies in the early 1970s show?

6. Describe the study done by the ACS in 1967.

7. What does Henry Ramm do to research on the link between smoking and cancer?

8. What does R.J. Reynolds do try to stay ahead of the competition?

9. Describe the beginning of the American Health Foundation.

10. What do the various tobacco companies do when they are not allowed to have television ads?

(see the answer keys)

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