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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Why does this take some time?
(a) Because of the many company's leaders.
(b) Because the tobacco industry does not like to work as one unit.
(c) Because of the sheer logistics involved.
(d) Because they do not care about non-smokers.

2. When does the power of the tobacco industry peak?
(a) In the early 1980s.
(b) In the early 1970s.
(c) In the late 1970s.
(d) In the late 1980s.

3. Why does management choose not to launch this product named Epic?
(a) It does not have a lot of flavor.
(b) They do not want to risk other business.
(c) It is not marketed well.
(d) They do not want a healthy cigarette.

4. Into what does the 1979 Surgeon General's Report delve?
(a) Many things.
(b) Nothing substantial.
(c) Very little.
(d) A few things.

5. For what does Rose's lawyer work?
(a) Stronger laws against smoking.
(b) To show a pattern of distorting data and hiding negative evidence over the years that pushed the threshold of conspiracy.
(c) To pay for Rose's treatment and funeral.
(d) To get money from the tobacco industry for Rose's family.

Short Answer Questions

1. What do some in Congress pressure the EPA to do?

2. About what is Califano furious?

3. RJR reached the largest non-oil takeover package to date with what company?

4. Johnson was seen as _____________ and the company's stock price suffered as a result.

5. To what do many in the anti-smoking movement turn their attentions?

Short Essay Questions

1. What is examined for the first time since the Great Depression?

2. To what do many in the anti-smoking movement turn?

3. Describe the beginning of the American Health Foundation.

4. What does RJR's Tylee Wilson want to do to diversify RJR?

5. What happens when Cullman buys the Miller Brewing Company?

6. What is the end result of the lawsuit regarding Rose Cipollone's death?

7. Why is the CIAR formed? What does it do?

8. How is the industry successful against grass roots efforts?

9. What does Hamish Maxwell do for Philip Morris?

10. Describe the study done by the ACS in 1967.

(see the answer keys)

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