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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?
(a) The power of the federal government in the 1980 and 1890s.
(b) Business power in the 1880s and 1890s.
(c) Business power in the 1980s and 1890s.
(d) The power of the federal government in the 1880s and 1890s.

2. What is the result from the filter working so well?
(a) The smoke is the same as before.
(b) The cigarettes are not dangerous.
(c) The smoke is nearly flavorless.
(d) The cigarettes taste disgusting.

3. _______________ claim to fame is the success of his brand, Pall Mall.
(a) Jim's.
(b) Gerald's.
(c) John's.
(d) George's.

4. What is a lighter leaf grown in the Piedmont area of Virginia and North Carolina nicknamed?
(a) The green leaf.
(b) The sweet leaf.
(c) The bright leaf.
(d) The light leaf.

5. What creates very bad publicity for R.J Reynolds?
(a) Clay Williams does not have enough cigarettes made, and stores run out quickly.
(b) Clay Williams orders a price increase from fourteen to fifteen cents per pack.
(c) Adviertisements are near geared towards men.
(d) Several people die immediately from smoking his cigarettes.

Short Answer Questions

1. In the late 1950s, what does the cigarette industry (through TIRC) begin?

2. Who lobbies President Kennedy to open a national commission on smoking in 1961?

3. Who becomes a leading industrialist and leads Winston in sewer and rail upgrades?

4. In response to FTC oversight concerning its advertising, what does the tobacco industry create?

5. How long does this committee work in relative secrecy?

Short Essay Questions

1. What was happening to the popularity of cigarettes at the turn of the century?

2. Describe the study done by the American Cancer Society in 1952.

3. Describe Christopher Columbus' findings in the New World.

4. What do periodicals in the 1930s say about smoking?

5. Why is it difficult to make a decision on the smoking industry?

6. Discuss the early tobacco industry in Virginia.

7. What is the history of the Bull Durham company?

8. What does George Hill do for American Tobacco Company at the end of his career?

9. What are the cigarette trends at the end of the 1950s?

10. What is happening to American Tobacco Company at this time?

(see the answer keys)

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