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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. In Britain, what does the Royal College of Physicians state?
(a) Smoking is a major factor in causing lung cancer.
(b) Smoking is a major factor in casuing leukemia.
(c) Smoking is a minor factor in causing lung cancer.
(d) Smoking is a major factor in causing hepititis.

2. What of B&W's menthol brands are soon introduced?
(a) Hot and Duke.
(b) Cool and Viceroy.
(c) Hot and Spicy.
(d) Cool and Smooth.

3. What does the powerful American Medical Association not do?
(a) Support warning labels.
(b) Want cigarettes to be produced.
(c) Support the tobacco industry.
(d) Fight warning labels.

4. Why do farmers have to accept American Tobacco Company's prices?
(a) The government is forcing them to comply with ATC.
(b) They risk losing their perishable crop.
(c) They trust ATC.
(d) They are being blackmailed.

5. Why is it so difficult to change patterns that had existed for a generation?
(a) So many people do not want to change.
(b) So many people do not believe smoking is dangerous.
(c) So many people have a self-interest in the smoking industry.
(d) So many people are addicted to smoking.

Short Answer Questions

1. What happens when cigarettes are tested by CONSUMER REPORTS in 1953?

2. What acts to tear down many taboos against women smoking, especially in public?

3. In politics, what controls a disproportionate power in Congress?

4. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?

5. What does the study on smokers' lungs in the late 1950s discover?

Short Essay Questions

1. How does the TIRC respond to the ACS and others' efforts?

2. What are the cigarette trends at the end of the 1950s?

3. What does George Hill do for American Tobacco Company at the end of his career?

4. With what is Helmut Wakeham faced?

5. What does RJR do after James Gray's death?

6. Describe the study done by the American Cancer Society in 1952.

7. What role does World War I play in the increase in American smokers?

8. What do medical examiners notice by the 1920s?

9. What does the FTC order cigarette makers to do? What does this cause companies to do?

10. How successful is the FTC in the 1950s?

(see the answer keys)

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