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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Why would some doctors refuse patients for surgery?
(a) If they had been a smoker.
(b) If they did not have insurance.
(c) If they refused to stop smoking.
(d) If they did not have enough money.

2. Cigarettes are ______________.
(a) Patriotic.
(b) For the poor.
(c) Disgusting.
(d) Breathtaking.

3. What creates very bad publicity for R.J Reynolds?
(a) Clay Williams does not have enough cigarettes made, and stores run out quickly.
(b) Adviertisements are near geared towards men.
(c) Clay Williams orders a price increase from fourteen to fifteen cents per pack.
(d) Several people die immediately from smoking his cigarettes.

4. Who again takes the lead in sales in the mid 1930s?
(a) Camel.
(b) Pall Mall.
(c) Marlboro.
(d) Lucky Strike.

5. No statement was made concerning _________ issues.
(a) Lung.
(b) Breathing.
(c) Heart.
(d) Cancer.

Short Answer Questions

1. What happens when Hahn chooses to wait and see what happens to the popularity of filtered cigarettes?

2. A revamped "new micronite" (without the asbestos) was hyped by "Reader's Digest" as what?

3. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?

4. _______________ claim to fame is the success of his brand, Pall Mall.

5. What happens soon after the breakup of American Tobacco Company?

Short Essay Questions

1. Describe the cigarette labeling law and what the industry says is being done in regards to the connection between smoking and cancer.

2. What causes R.J. Reynolds to slip in popularity?

3. Describe Christopher Columbus' findings in the New World.

4. What is the cause for the control of large businesses?

5. What is Liggett and Myers doing at this time?

6. How do Percival Hill and his son George help American Tobacco Company?

7. How does Buck Duke run his company?

8. What does the industry do in response to these new rules?

9. What do the American Cancer Society and others do?

10. What do medical examiners notice by the 1920s?

(see the answer keys)

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