Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Mid-Book Test - Medium

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Mid-Book Test - Medium

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
Buy the Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Lesson Plans
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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. How does a price increase help smaller bargain brands?
(a) It helps them to gain a large market share with ten-cent packs.
(b) It helps them to gain a large market share with twenty-cent packs.
(c) It helps them to gain a large market share with fifteen-cent packs.
(d) It helps them to gain a large market share with five-cent packs.

2. What is happening by 1901?
(a) Indiana, Florida, and North Carolina made cigarettes illegal.
(b) Illinois, Arizona, and New Hampshire made cigarettes illegal.
(c) Idaho, Kentucky, and New York made cigarettes illegal.
(d) Iowa, Tennesse, and North Dakota have made cigarettes illegal, and more states are looking at the option.

3. Why does the Army supply its World War I troops with cigarettes by the truckload?
(a) Cigarettes are very popular before the war.
(b) The tobacco companies give the cigarettes to the Army for almost nothing.
(c) They are an easy way to calm the troops.
(d) Cigars, pipes, and chew were not practical on the battlefields of Europe.

4. What does the House bill include?
(a) The warning asked for by the tobacco industry, with strong language.
(b) The warning asked for by the tobacco industry, with the mildest of language possible.
(c) The warning asked by the American Medical Association, with strong language.
(d) The warning asked for by the American Medical Association, with the mildest language.

5. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?
(a) Duke has bought out the stakes of othe companies.
(b) Duke steals two-thirds of the stakes from R.J.Reynolds.
(c) Many other companies share the other one-third of the market.
(d) R.J. Reynolds lets Duke take two-thirds stake in his company.

Short Answer Questions

1. Why would some doctors refuse patients for surgery?

2. From what angle do many anti-cigarette movements attack smoking?

3. What does a 1953 study by Dr. Ernst Wydner show?

4. What happens when a major anti-smoking advocate, Lucy Gaston, dies?

5. What of B&W's menthol brands are soon introduced?

Short Essay Questions

1. Describe the cigarette labeling law and what the industry says is being done in regards to the connection between smoking and cancer.

2. Describe Christopher Columbus' findings in the New World.

3. What causes R.J. Reynolds to slip in popularity?

4. Describe the early filters.

5. What does RJR do after James Gray's death?

6. How was smoking viewed during World War II?

7. What were the tobacco preferences of early Americans?

8. What is happening to American Tobacco Company at this time?

9. How did the Camel product come to be?

10. What is the cause for the control of large businesses?

(see the answer keys)

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