View a FREE sample

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what?
(a) High birth weight and premature delivery of babies born to women who smoked during pregnancy.
(b) Low birth weight and premature delivery of babies born to women who smoked during pregnancy.
(c) High birth weight and late deliver y of babies born to women who smoked during pregnancy.
(d) Low birth weight and late delivery of babies born of women who smoked during pregnancy.

2. Studies in the early 1970s showed that smokers could be broken into what?
(a) Types.
(b) The filter and non-filters.
(c) Those addicted and those not addicted.
(d) The men and women.

3. A lawyer named ____________, who had expertise in asbestos litigation, saw an opportunity to go after the tobacco industry, given recent New Jersey strict liability litigation.
(a) Mike Eden.
(b) Mark Eddington.
(c) Matt Eckel.
(d) Marc Edell.

4. What does a particularly promising palladium filtered cigarette developed by scientists at the Liggett Group seem to do?
(a) Reduce the incidences of tumors by 90%.
(b) Reduce incidences of tumors by 50%.
(c) Reduce incidences of tumors by 35%.
(d) Reduce incidences of tumors by 100%.

5. Why do Marlboro Lights start off slowly?
(a) Lack of recognition.
(b) Men do not trust them.
(c) They have little flavor.
(d) The name makes it sound less appealing.

6. A Californian congressman named Henry Waxman began doing what?
(a) Championing the efforts of the tobacco industry to change.
(b) Encouraging the tobacco industry.
(c) Championing the anti-smoking cause.
(d) Helping the tobacco industry to regain ground.

7. When does the power of the tobacco industry peak?
(a) In the early 1980s.
(b) In the late 1970s.
(c) In the early 1970s.
(d) In the late 1980s.

8. When advertising faltered, R.J. Reynolds officials start a practice known as trade-loading to do what?
(a) Artificially decrease its long term sales numbers.
(b) Artificially increase its long term sales numbers.
(c) Artificially decrease its short term sales numbers.
(d) Artificially increase its short term sales numbers.

9. How does Rose's attorney counter the statements made about the extensive health warnings?
(a) Rose does not speak or read English.
(b) Health warnings are not easily known or understood by the general public.
(c) With examples of tobacco company deceptive advertising that made Rose doubt health claims.
(d) Warning labels are difficult to understand.

10. By the end of the decade, Philip Morris leads RJR in sales _________________.
(a) 52 to 19 percent.
(b) 62 to 9 percent.
(c) 32 to 29 percent.
(d) 42 to 29 percent.

11. About what is Califano furious?
(a) The end of the nonfiltered cigarette.
(b) The destruction of the industry by the AMA.
(c) The damage done by the claims of a "tolerable risk" cigarette.
(d) The damage done to the industry by the claims of an "extensive risk" cigarette.

12. Why does management choose not to launch this product named Epic?
(a) They do not want to risk other business.
(b) It is not marketed well.
(c) They do not want a healthy cigarette.
(d) It does not have a lot of flavor.

13. For what does Rose's lawyer work?
(a) To pay for Rose's treatment and funeral.
(b) To show a pattern of distorting data and hiding negative evidence over the years that pushed the threshold of conspiracy.
(c) To get money from the tobacco industry for Rose's family.
(d) Stronger laws against smoking.

14. What states that all potentially dangerous products could be scrutinized by comparing risk to benefit?
(a) Stort law.
(b) Tort law.
(c) Kort law.
(d) Fort law.

15. What does a 1981 Japanese study find?
(a) Non-smoking husbands of smoking wives were 20-40 percent more likely to contract lung cancer than those with non-smoking wives.
(b) Non-smoking husbands of smoking wives were 40-90 percent more likely to contract lung cancer than those with non-smoking wives.
(c) Non-smoking wives of smoking husbands were 20-40 percent more likely to contract lung cancer than those with non-smoking husbands.
(d) Non-smoking wives of smoking husbands were 40-90 percent more likely to contract lung cancer than those with non-smoking husbands.

Short Answer Questions

1. At the same time, what are examined for the first time since the Great Depression?

2. Why does this take some time?

3. When the bill passes, what is made public for the first time?

4. Why does Philip Morris finally begin aggressively marketing generics?

5. Philip Morris invests in what type of facilities that replace the old, factory cigarette mills of the past?

(see the answer keys)

This section contains 792 words (approx. 3 pages at 300 words per page) View a FREE sample