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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. By the time of the Surgeon General's first report in 1982, what could be conclusively shown?
(a) Of the 21 percent of U.S. deaths due to cancer, 30 percent of those were linked to smoking - over 100,000 deaths a year.
(b) Of the 6 percent of U.S. deaths due to cancer, 10 percent of those were linked to smoking - over 25,000 deaths a year.
(c) Of the 11 percent of U.S. deaths due to cancer, 15 percent of those were linked to smoking - over 50,000 deaths a year.
(d) Of the 2 percent of U.S. deaths due to cancer, 5 percent of those were linked to smoking - over 10,000 deaths a year.

2. What do some in Congress pressure the EPA to do?
(a) Strengthen its findings.
(b) Destroy its findings.
(c) Dilute its findings.
(d) Hide its findings.

3. What quickly became a prestigious health research institute?
(a) The United States Foundation for Health (USFH).
(b) The American Healthcare Organization (AHO).
(c) The American Health Foundation (AHF).
(d) The United States Healthy Families Guild (USHFG).

4. In general, the tobacco industry worked from the top down, while anti-smoking forces worked from the ___________.
(a) Middle down.
(b) Ground up.
(c) Middle up.
(d) Top down.

5. When the bill passes, what is made public for the first time?
(a) Cigarettes are dangerous for children.
(b) Lists of cigarette additives.
(c) The tobacco industry is dangerous.
(d) Cigarettes are a health hazard.

6. It takes some time for the tobacco industry to do what?
(a) Get funds to fight for smokers' rights.
(b) Get motivated to fight the non-smoking organizations.
(c) Find ways to fight the anti-smoking campaigns.
(d) Mobilize more lobbyists to fight non-smokers' rights groups at the state level.

7. What does the tobacco industry cunningly use the tax--which doubled from eight to sixteen cents--to do?
(a) Lower the cost of cigarettes and selling more cigarettes in the process.
(b) Increase its prices significantly more than the amount of the actual increase - giving them more profit.
(c) Sell more packs of cigarettes.
(d) Encourage more people to begin smoking.

8. The momentary alertness caused by the physical act of smoking would be almost immediately followed by what?
(a) A loss of that alertness until the next cigarette.
(b) Vomiting.
(c) Dizziness.
(d) Hunger.

9. With the loss of television ads, who is having much more success in translating its image to print media than RJR's Winston brand?
(a) Parliament.
(b) American Tobbaco Company.
(c) Lorillard
(d) Philip Morris.

10. What physicist becomes one of the first scientists to document the levels of secondhand smoke and correlate them to incidences of lung cancer?
(a) Jason Rushton.
(b) James Repace.
(c) John Rice.
(d) Jordan Riordan.

11. Why do some people see less toxic cigarettes as a middle ground?
(a) People can still smoke without getting cancer.
(b) Smokers stay addicted, but there are fewer cases of cancer.
(c) Smokers reap weightloss benefits but do not get cancer.
(d) To seriously assist with the public health, while not provoking the wrath of the powerful tobacco companies.

12. A lawyer named ____________, who had expertise in asbestos litigation, saw an opportunity to go after the tobacco industry, given recent New Jersey strict liability litigation.
(a) Mark Eddington.
(b) Mike Eden.
(c) Marc Edell.
(d) Matt Eckel.

13. Philip Morris invests in what type of facilities that replace the old, factory cigarette mills of the past?
(a) Very traditional, comfortable facilities.
(b) Ultra-modern, efficient facilities.
(c) Heavily dark and quiet facilities.
(d) Very sterile and clean facilities.

14. What is the first large company to ban smoking outright on its premises?
(a) Edison.
(b) Merrill Lynch.
(c) Capital One Bank.
(d) Boeing Aircraft.

15. Although public opinion was swinging against tobacco in the 1970s, the industry still had what?
(a) Power over anti-smoking groups.
(b) Wealthy benefactors.
(c) Popularity in Europe.
(d) Great influence in Washington.

Short Answer Questions

1. For what does the industry push?

2. What has smoking become by the late 1980s?

3. After years of bickering and hesitation, what do the "big three" anti-cancer organizations (AHA, ALA, ACS) do?

4. The success of what 1973 horse race opens a new era for sponsoring spectator sporting events?

5. By the end of the decade, Philip Morris leads RJR in sales _________________.

(see the answer keys)

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