Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Mid-Book Test - Easy

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Test | Mid-Book Test - Easy

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
Buy the Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Lesson Plans
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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Who lobbies President Kennedy to open a national commission on smoking in 1961?
(a) The American Tobacco Company, along with other tobacco companies.
(b) The American Cancer Society along with the American Heart Association and two other medical organizations.
(c) Other non-smoking politicians.
(d) Small anti-smoking organizations in various states.

2. What does Marlboro do in the face of declining sales?
(a) It gives in the to declining sales.
(b) It intensifies its cowboy advertising campaign.
(c) It creates a new image.
(d) It buys other non-tobacco companies.

3. What custom becomes very common in the United States throughout the 1800s?
(a) Smoking cigarettes.
(b) Anti-smoking campaigns.
(c) Spitting the dark juice.
(d) Selling cigars.

4. What does a 1953 study by Dr. Ernst Wydner show?
(a) The effects of tar on pregnant women.
(b) The effects of tar on healthy adults.
(c) The effects of tar on dogs.
(d) The effects of tar on mice.

5. What does Edward Darr decide to do after the death of conservative James Gray at RJR?
(a) He decides to become the leader in filtered cigarettes.
(b) He decides to leave the filtering to the competitiion.
(c) He decides to make a filtered product after seeing the success of other American tobacco companies.
(d) He decides to make a filtered product after seeing its popularity in Europe.

6. What creates very bad publicity for R.J Reynolds?
(a) Several people die immediately from smoking his cigarettes.
(b) Clay Williams orders a price increase from fourteen to fifteen cents per pack.
(c) Adviertisements are near geared towards men.
(d) Clay Williams does not have enough cigarettes made, and stores run out quickly.

7. _______________ claim to fame is the success of his brand, Pall Mall.
(a) Gerald's.
(b) Jim's.
(c) George's.
(d) John's.

8. What are the filters?
(a) More expensive than unfiltered cigarettes.
(b) Basically a health scam.
(c) Somewhat useful.
(d) A healthy alternative to unfiltered cigarettes.

9. What is commissioned in 1962 and includes a very diverse group of doctors, chemists, and even a statistician?
(a) The TIRC.
(b) The American Cancer Society.
(c) The Surgeon General's Advisory Committee on Smoking and Health.
(d) The American Medical Association.

10. In what is American Tobacco Company mostly unsuccessful?
(a) Switching over to filtered brands.
(b) Keeping nonfiltered brands.
(c) Advertising.
(d) Athlete endorsements.

11. For what does an internal chemist, Helmut Wakeham, push to develop?
(a) A filter that works.
(b) A smokeless cigarette.
(c) A cigarette without tar.
(d) A "medically acceptable" cigarette.

12. When Columbus arrives in America, what does he discover about tobacco?
(a) It is very easy to grow.
(b) His men do not like it.
(c) The Native Americans do not allow Columbus' men to have any.
(d) The addictiveness of its use among his own men.

13. What happens when cigarettes are tested by CONSUMER REPORTS in 1953?
(a) Most of the claims about a lack of taste are true.
(b) Most of the claims about a lack of taste are false.
(c) Most of the claims about filtering are shown to be false.
(d) Most of the claims about filtering are shown to be true.

14. In the late 1950s, what does the cigarette industry (through TIRC) begin?
(a) A concerted effort to work with the medical community.
(b) A concerted effort to dispute, ignore, or belittle medical claims against it.
(c) A concerted effort to take nicotine out of cigarettes.
(d) A concerted effort to improve their cigarettes.

15. What does Liggett & Myers hope would happen to its new Lark cigarette?
(a) It would be commended in the new Surgeon General's report.
(b) It would not cause cancer.
(c) It would be as good as other cigarettes.
(d) It would be the healthiest of all cigarettes.

Short Answer Questions

1. What does the powerful American Medical Association not do?

2. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?

3. While health concerns _________, some smaller cigarette companies start devising ways to use the public apprehension to their advantage.

4. What are brands banned from promoting?

5. How does American Tobacco Company's Pall Mall brand gain ground?

(see the answer keys)

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