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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. A farmer in Durham, North Carolina, began marketing smoking tobacco under what trademark?
(a) Moo Dunham.
(b) Cow Durham.
(c) Calf Dunham.
(d) Bull Durham.

2. How are most periodicals in the 1930s toward attacking cigarettes?
(a) Moderate.
(b) Weak.
(c) Non-existent.
(d) Strong.

3. For what does an internal chemist, Helmut Wakeham, push to develop?
(a) A "medically acceptable" cigarette.
(b) A smokeless cigarette.
(c) A cigarette without tar.
(d) A filter that works.

4. Who at American Tobacco Company encourages using radio and magazine ads instead of the 'older' means like billboards and newspapers?
(a) Svetlana Stallone.
(b) Sylvester Stallone.
(c) Svetlana Weaver.
(d) Sylvester (Pat) Weaver.

5. What do most Virginians expect the Revolutionary War to erase?
(a) Their tie to tobacco.
(b) Their debts from England.
(c) Their hatred of England.
(d) Slavery.

6. In the late 1950s, what does the cigarette industry (through TIRC) begin?
(a) A concerted effort to work with the medical community.
(b) A concerted effort to improve their cigarettes.
(c) A concerted effort to take nicotine out of cigarettes.
(d) A concerted effort to dispute, ignore, or belittle medical claims against it.

7. How many cases of lung cancer are reported In 1940?
(a) Over seven hundred.
(b) Over five thousand.
(c) Over five hundred.
(d) Over seven thousand.

8. Who becomes a leading industrialist and leads Winston in sewer and rail upgrades?
(a) Riley Joseph Reynor.
(b) Richard Joshua Reynolds.
(c) Robert James Reed.
(d) Ronald Jonathon Rickle.

9. How is an article damning smoking as unhealthy quickly lost?
(a) In the power struggle between pro-smoking and anti-smoking campaigns.
(b) In the ending of the Great Depression.
(c) By the influential tobacco industry.
(d) In the shuffle of wartime preparedness.

10. What has a small tobacco manufacturing company in Durham after the Civil War thriving?
(a) Buck's resourcefulness.
(b) Buck's large inheritance.
(c) Bull Durham's inheritance.
(d) Bull Durham's resourcefulness.

11. What creates very bad publicity for R.J Reynolds?
(a) Several people die immediately from smoking his cigarettes.
(b) Clay Williams orders a price increase from fourteen to fifteen cents per pack.
(c) Clay Williams does not have enough cigarettes made, and stores run out quickly.
(d) Adviertisements are near geared towards men.

12. What is the trend by the end of the 1950s?
(a) A move towards healthier living.
(b) An anti-smoking movements.
(c) A move towards harsher tobacco leaf varieties.
(d) A move towards the safer cigarette.

13. A revamped "new micronite" (without the asbestos) was hyped by "Reader's Digest" as what?
(a) As bad as all the other cigarettes.
(b) Being highly effective.
(c) Being useless.
(d) Unhealthy.

14. Why does the Army supply its World War I troops with cigarettes by the truckload?
(a) Cigarettes are very popular before the war.
(b) Cigars, pipes, and chew were not practical on the battlefields of Europe.
(c) The tobacco companies give the cigarettes to the Army for almost nothing.
(d) They are an easy way to calm the troops.

15. From what angle do many anti-cigarette movements attack smoking?
(a) The moral angle.
(b) The health angle.
(c) The side-effects angle.
(d) The cost angle.

Short Answer Questions

1. What other segments of the industry is Duke buying out?

2. How does American Tobacco Company's Pall Mall brand gain ground?

3. No statement was made concerning _________ issues.

4. Who lobbies President Kennedy to open a national commission on smoking in 1961?

5. Who is the so called "tar czar?"

(see the answer keys)

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