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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. How long does this committee work in relative secrecy?
(a) Thirteen years.
(b) Thirteen months.
(c) Five years.
(d) Five months.

2. What is a lighter leaf grown in the Piedmont area of Virginia and North Carolina nicknamed?
(a) The sweet leaf.
(b) The light leaf.
(c) The green leaf.
(d) The bright leaf.

3. How many Americans are smoking in the 1940s?
(a) Nearly eighty percent.
(b) Nearly fifty percent.
(c) Neary ninety percent.
(d) Nearly twenty-five percent.

4. What does Brown & Williamson's senior vice president try to convince his company to accept?
(a) Its cigarettes are dangerous.
(b) Its company is deceptive and harmful to the general public.
(c) Its responsibililty along with candid reporting of all it has discovered about the dangers of its own product.
(d) The power it has over the country.

5. Why does the Army supply its World War I troops with cigarettes by the truckload?
(a) Cigarettes are very popular before the war.
(b) They are an easy way to calm the troops.
(c) Cigars, pipes, and chew were not practical on the battlefields of Europe.
(d) The tobacco companies give the cigarettes to the Army for almost nothing.

6. What are the filters?
(a) Somewhat useful.
(b) More expensive than unfiltered cigarettes.
(c) Basically a health scam.
(d) A healthy alternative to unfiltered cigarettes.

7. What new brand does Philip Morris introduce that is directed primarily at women?
(a) Virginia Slims.
(b) Marlboro.
(c) Ladies Only.
(d) Skinny Cigs.

8. What happens when the industry resents being asked to disparage its own product?
(a) It complains but follows the new requests.
(b) Its power begins to decline.
(c) It immediately takes action.
(d) It openly defies the new requirements.

9. By 1898, what does Duke control?
(a) One eighth of the plug and smoking tobacco market, as well as fifty percent of the cigarette market.
(b) One half of the plug and smoking tobacco market, as well as sixty-five percent of the cigar market.
(c) One quarter of the plug and smoking tobacco market, as well as eighty-five percent of the cigarette market.
(d) One third of the plug and smoking tobacco market, as well as fifteen percent of the cigarette market.

10. When Columbus arrives in America, what does he discover about tobacco?
(a) His men do not like it.
(b) It is very easy to grow.
(c) The addictiveness of its use among his own men.
(d) The Native Americans do not allow Columbus' men to have any.

11. In politics, what controls a disproportionate power in Congress?
(a) The smoker's rights states.
(b) The eight "smoking bloc" states.
(c) The tobacco companies.
(d) The four "smoking bloc" states.

12. Why would some doctors refuse patients for surgery?
(a) If they did not have insurance.
(b) If they had been a smoker.
(c) If they did not have enough money.
(d) If they refused to stop smoking.

13. In what is American Tobacco Company mostly unsuccessful?
(a) Athlete endorsements.
(b) Keeping nonfiltered brands.
(c) Advertising.
(d) Switching over to filtered brands.

14. Who becomes a leading industrialist and leads Winston in sewer and rail upgrades?
(a) Riley Joseph Reynor.
(b) Ronald Jonathon Rickle.
(c) Robert James Reed.
(d) Richard Joshua Reynolds.

15. Cigarettes are ______________.
(a) Breathtaking.
(b) Disgusting.
(c) For the poor.
(d) Patriotic.

Short Answer Questions

1. What do most Virginians expect the Revolutionary War to erase?

2. What happens soon after the breakup of American Tobacco Company?

3. How is a more 'manly' image for Marlboro created?

4. Who is the so called "tar czar?"

5. A revamped "new micronite" (without the asbestos) was hyped by "Reader's Digest" as what?

(see the answer keys)

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