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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What happens when cigarettes are tested by CONSUMER REPORTS in 1953?
(a) Most of the claims about filtering are shown to be true.
(b) Most of the claims about a lack of taste are true.
(c) Most of the claims about a lack of taste are false.
(d) Most of the claims about filtering are shown to be false.

2. What does Marlboro do in the face of declining sales?
(a) It creates a new image.
(b) It buys other non-tobacco companies.
(c) It intensifies its cowboy advertising campaign.
(d) It gives in the to declining sales.

3. While health concerns _________, some smaller cigarette companies start devising ways to use the public apprehension to their advantage.
(a) Became stagnant.
(b) Rose.
(c) Became unsteady.
(d) Declined.

4. What other segments of the industry is Duke buying out?
(a) Packaging, cigar, and flavoring companies.
(b) Cigar companies.
(c) Celebrity endorsements and flavoring companies.
(d) Smaller cigarette companies, packaging, and cigars companies.

5. What happens when the industry resents being asked to disparage its own product?
(a) Its power begins to decline.
(b) It immediately takes action.
(c) It openly defies the new requirements.
(d) It complains but follows the new requests.

6. Why would some doctors refuse patients for surgery?
(a) If they did not have insurance.
(b) If they refused to stop smoking.
(c) If they did not have enough money.
(d) If they had been a smoker.

7. Why does the Army supply its World War I troops with cigarettes by the truckload?
(a) They are an easy way to calm the troops.
(b) Cigarettes are very popular before the war.
(c) The tobacco companies give the cigarettes to the Army for almost nothing.
(d) Cigars, pipes, and chew were not practical on the battlefields of Europe.

8. Cigarettes are ______________.
(a) Patriotic.
(b) Disgusting.
(c) Breathtaking.
(d) For the poor.

9. Who at American Tobacco Company encourages using radio and magazine ads instead of the 'older' means like billboards and newspapers?
(a) Svetlana Stallone.
(b) Sylvester (Pat) Weaver.
(c) Svetlana Weaver.
(d) Sylvester Stallone.

10. Lorillard argued that it could not promote the ______ of their product without mentioning lower tar.
(a) Hazards.
(b) Health-benefits.
(c) High-quality.
(d) Safety.

11. How many cases of lung cancer are reported In 1940?
(a) Over five thousand.
(b) Over seven thousand.
(c) Over five hundred.
(d) Over seven hundred.

12. What custom becomes very common in the United States throughout the 1800s?
(a) Selling cigars.
(b) Spitting the dark juice.
(c) Anti-smoking campaigns.
(d) Smoking cigarettes.

13. What has the FTC ordered cigarette makers to do?
(a) Stop their claims of health advantages.
(b) Stop making unfiltered cigarettes.
(c) Stop making billboard advertisements.
(d) Stop making unhealthy cigarettes.

14. Who is the so called "tar czar?"
(a) Richard Meyer.
(b) Ronald McDonald.
(c) Robert Meyner.
(d) Raymond Meijer.

15. What theory is published in SCIENTIFIC AMERICAN?
(a) How smoking is a dirty habit.
(b) How smoking overworked the heart.
(c) How smoking is good for the heart.
(d) How smoking overworks the lungs.

Short Answer Questions

1. What is the result from the filter working so well?

2. What does the massive (over a million member) CPS-1 study come in showing?

3. What does R.J. Reynolds dub the new brand?

4. No statement was made concerning _________ issues.

5. What of B&W's menthol brands are soon introduced?

(see the answer keys)

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