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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 19: Smooth Characters.

Multiple Choice Questions

1. Cigarettes are ______________.
(a) For the poor.
(b) Breathtaking.
(c) Patriotic.
(d) Disgusting.

2. American Tobacco Company keeps a tight leash on what?
(a) Its secret recipe.
(b) Its slaves that work in the fields.
(c) Its consumers.
(d) Its distributors, jobbers, and suppliers.

3. What is the trend by the end of the 1950s?
(a) A move towards harsher tobacco leaf varieties.
(b) A move towards healthier living.
(c) A move towards the safer cigarette.
(d) An anti-smoking movements.

4. Why is it so difficult to change patterns that had existed for a generation?
(a) So many people do not want to change.
(b) So many people have a self-interest in the smoking industry.
(c) So many people are addicted to smoking.
(d) So many people do not believe smoking is dangerous.

5. A revamped "new micronite" (without the asbestos) was hyped by "Reader's Digest" as what?
(a) Being useless.
(b) Being highly effective.
(c) As bad as all the other cigarettes.
(d) Unhealthy.

Short Answer Questions

1. What is Chesterfield's advertisement for mild cigarettes?

2. What study corroborates this evidence?

3. What does Liggett & Myers hope would happen to its new Lark cigarette?

4. From what angle do many anti-cigarette movements attack smoking?

5. In what is American Tobacco Company mostly unsuccessful?

(see the answer key)

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