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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 19: Smooth Characters.

Multiple Choice Questions

1. Once the large companies realize they have to distinguish themselves without price changes, what do they do?
(a) Expand their market.
(b) Buy out small companies.
(c) Put less cigarettes in a pack.
(d) Institute huge advertising campaigns.

2. What study corroborates this evidence?
(a) A health insurance study.
(b) A European study.
(c) A Japanese study.
(d) A life insurance study.

3. What happens soon after the breakup of American Tobacco Company?
(a) R.J. Reynolds is back in control of R.J. Reynolds Tobacco Company.
(b) R.J. Reynolds begins R.J. Reynolds Tobacco Company.
(c) R.J. Reynolds loses control of R.J. Reynolds Tobacco Company.
(d) R.J. Reynolds give control of R.J. Reynolds Tobacco Company to ATC's CEO.

4. American Tobacco Company keeps a tight leash on what?
(a) Its secret recipe.
(b) Its slaves that work in the fields.
(c) Its distributors, jobbers, and suppliers.
(d) Its consumers.

5. What are the filters?
(a) More expensive than unfiltered cigarettes.
(b) A healthy alternative to unfiltered cigarettes.
(c) Basically a health scam.
(d) Somewhat useful.

Short Answer Questions

1. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?

2. What is questioned in 1941?

3. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?

4. What new product quickly raced to the number two position in the filtered market, just behind Viceroy, in 1954?

5. What has the FTC ordered cigarette makers to do?

(see the answer key)

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