Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Quiz | Eight Week Quiz G

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Quiz | Eight Week Quiz G

Richard Kluger
This set of Lesson Plans consists of approximately 155 pages of tests, essay questions, lessons, and other teaching materials.
Buy the Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Lesson Plans
Name: _________________________ Period: ___________________

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 19: Smooth Characters.

Multiple Choice Questions

1. What of B&W's menthol brands are soon introduced?
(a) Hot and Duke.
(b) Hot and Spicy.
(c) Cool and Smooth.
(d) Cool and Viceroy.

2. When Columbus arrives in America, what does he discover about tobacco?
(a) It is very easy to grow.
(b) The Native Americans do not allow Columbus' men to have any.
(c) The addictiveness of its use among his own men.
(d) His men do not like it.

3. Why does Buck open a New York plant in 1884?
(a) To try to merge with large New York companies.
(b) New York is a large city, with many wealthy smokers.
(c) He has always wanted to live in New York.
(d) To try to grab hold of the immigrant market for cheap cigarettes.

4. What is happening by 1901?
(a) Indiana, Florida, and North Carolina made cigarettes illegal.
(b) Illinois, Arizona, and New Hampshire made cigarettes illegal.
(c) Idaho, Kentucky, and New York made cigarettes illegal.
(d) Iowa, Tennesse, and North Dakota have made cigarettes illegal, and more states are looking at the option.

5. How is the company's reputation tarnished?
(a) When it merges with a health food company.
(b) When it attempts to rewrap stale, returned packs.
(c) When it does not have enough cigarettes for its customers.
(d) When it has no cigarettes for purchase.

Short Answer Questions

1. What states that all potentially dangerous products could be scrutinized by comparing risk to benefit?

2. The momentary alertness caused by the physical act of smoking would be almost immediately followed by what?

3. Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what?

4. Why does Philip Morris finally begin aggressively marketing generics?

5. How does a price increase help smaller bargain brands?

(see the answer key)

This section contains 426 words
(approx. 2 pages at 300 words per page)
Buy the Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris Lesson Plans
Copyrights
BookRags
Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris from BookRags. (c)2025 BookRags, Inc. All rights reserved.