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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 19: Smooth Characters.

Multiple Choice Questions

1. Why does Buck begin an aggressive campaign to increase his holdings in non-cigarette tobacco products?
(a) In the face of declining cigarette revenues in the mid 1890s.
(b) Cigarettes are too difficult to make in the 1890s.
(c) Cigarettes are not healthy, so he wants to explore other options.
(d) He wants to find a healthier use for tobacco.

2. What is Chesterfield's advertisement for mild cigarettes?
(a) "No smoking here."
(b) "So mild, you don't even know you're smoking."
(c) "Need a break? Try a cigarette."
(d) "Not a cough in the carload."

3. What has a small tobacco manufacturing company in Durham after the Civil War thriving?
(a) Bull Durham's resourcefulness.
(b) Buck's large inheritance.
(c) Buck's resourcefulness.
(d) Bull Durham's inheritance.

4. What states that all potentially dangerous products could be scrutinized by comparing risk to benefit?
(a) Tort law.
(b) Kort law.
(c) Fort law.
(d) Stort law.

5. Who lobbies President Kennedy to open a national commission on smoking in 1961?
(a) The American Tobacco Company, along with other tobacco companies.
(b) The American Cancer Society along with the American Heart Association and two other medical organizations.
(c) Other non-smoking politicians.
(d) Small anti-smoking organizations in various states.

Short Answer Questions

1. What is also noted in a 1972 study about why tar and nicotine quotas are ineffective?

2. How is an article damning smoking as unhealthy quickly lost?

3. Who is the so called "tar czar?"

4. The momentary alertness caused by the physical act of smoking would be almost immediately followed by what?

5. Studies in the early 1970s showed that smokers could be broken into what?

(see the answer key)

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