View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 16: Of Dragonslayers and Pond Scum.

Multiple Choice Questions

1. _______________ claim to fame is the success of his brand, Pall Mall.
(a) Gerald's.
(b) John's.
(c) Jim's.
(d) George's.

2. In 1978, the AMA releases a long awaited report on tobacco which is considered what?
(a) A great attempt by the AMA.
(b) Significant in the fight against the tobacco industry.
(c) A tremendous improvement.
(d) A whitewash by many in the health community.

3. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?
(a) Tobacco is included.
(b) Tobacco is strictly regulated.
(c) Tobacco is somewhat regulated.
(d) Tobacco is exempted.

4. Lorillard argued that it could not promote the ______ of their product without mentioning lower tar.
(a) Health-benefits.
(b) Safety.
(c) Hazards.
(d) High-quality.

5. When are George Hill's most successful days at creating market share for his products for American Tobacco Company?
(a) His last days.
(b) His first day.
(c) His first days.
(d) His last day.

Short Answer Questions

1. What is the outcome of an antitrust lawsuit against the major cigarette companies of collusion to fix tobacco prices in 1941?

2. Who took the lead in producing the new anti-smoking ads?

3. What happens when a major anti-smoking advocate, Lucy Gaston, dies?

4. A revamped "new micronite" (without the asbestos) was hyped by "Reader's Digest" as what?

5. Who is one of the prominent leaders at Jamestown who is instrumental in founding the American domestic tobacco market?

(see the answer key)

This section contains 280 words (approx. 1 page at 300 words per page) View a FREE sample