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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13: Breeding a One-Fanged Rattler.

Multiple Choice Questions

1. In what is American Tobacco Company mostly unsuccessful?
(a) Keeping nonfiltered brands.
(b) Switching over to filtered brands.
(c) Advertising.
(d) Athlete endorsements.

2. No statement was made concerning _________ issues.
(a) Heart.
(b) Cancer.
(c) Lung.
(d) Breathing.

3. What happens when Hahn chooses to wait and see what happens to the popularity of filtered cigarettes?
(a) It proves to be a major mistake.
(b) It brings him success.
(c) It is a minor mistake.
(d) It is a small success.

4. What is Chesterfield's advertisement for mild cigarettes?
(a) "Not a cough in the carload."
(b) "No smoking here."
(c) "Need a break? Try a cigarette."
(d) "So mild, you don't even know you're smoking."

5. Lorillard argued that it could not promote the ______ of their product without mentioning lower tar.
(a) High-quality.
(b) Safety.
(c) Health-benefits.
(d) Hazards.

Short Answer Questions

1. What happens when the Great Depression wanes?

2. What is also noted in a 1972 study about why tar and nicotine quotas are ineffective?

3. Eventually, what are the tobacco companies successful in doing?

4. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?

5. How long does this committee work in relative secrecy?

(see the answer key)

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