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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 13: Breeding a One-Fanged Rattler.

Multiple Choice Questions

1. What happens to American Tobacco Company in the 1960s?
(a) It becomes unpopular very quickly.
(b) Its popularity skyrockets.
(c) It starts to see regrowth.
(d) It starts to decline.

2. R.J. Reynolds starts what advertising campaign?
(a) "I love the Marlboro man."
(b) "I'd walk a mile for a Camel."
(c) "Want to be ultra thin? Smoke Ultra Lites."
(d) "I am Virginia Slim."

3. It takes some time for the tobacco industry to do what?
(a) Find ways to fight the anti-smoking campaigns.
(b) Get motivated to fight the non-smoking organizations.
(c) Get funds to fight for smokers' rights.
(d) Mobilize more lobbyists to fight non-smokers' rights groups at the state level.

4. What study corroborates this evidence?
(a) A life insurance study.
(b) A Japanese study.
(c) A European study.
(d) A health insurance study.

5. Why is it so difficult to change patterns that had existed for a generation?
(a) So many people have a self-interest in the smoking industry.
(b) So many people do not believe smoking is dangerous.
(c) So many people are addicted to smoking.
(d) So many people do not want to change.

Short Answer Questions

1. Eventually, what are the tobacco companies successful in doing?

2. Why do some people see less toxic cigarettes as a middle ground?

3. Studies in the early 1970s showed that smokers could be broken into what?

4. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?

5. How is an article damning smoking as unhealthy quickly lost?

(see the answer key)

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