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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9: Marlboro Mirage.

Multiple Choice Questions

1. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?
(a) The power of the federal government in the 1880s and 1890s.
(b) The power of the federal government in the 1980 and 1890s.
(c) Business power in the 1980s and 1890s.
(d) Business power in the 1880s and 1890s.

2. What is questioned in 1941?
(a) How many companies were making cigarettes.
(b) The cost of cigarettes.
(c) The various claims the companies advertised.
(d) To whom the companies were trying to market the cigarettes.

3. Who lobbies President Kennedy to open a national commission on smoking in 1961?
(a) The American Cancer Society along with the American Heart Association and two other medical organizations.
(b) The American Tobacco Company, along with other tobacco companies.
(c) Small anti-smoking organizations in various states.
(d) Other non-smoking politicians.

4. _______________ claim to fame is the success of his brand, Pall Mall.
(a) Gerald's.
(b) John's.
(c) George's.
(d) Jim's.

5. Why would some doctors refuse patients for surgery?
(a) If they did not have insurance.
(b) If they did not have enough money.
(c) If they refused to stop smoking.
(d) If they had been a smoker.

Short Answer Questions

1. How does a price increase help smaller bargain brands?

2. What happens to American Tobacco Company in the 1960s?

3. By the late 1920s, what are medical examiners noticing?

4. What weighs over one ton and has the capacity to produce approximately 200 cigarettes per minute?

5. Who becomes a leading industrialist and leads Winston in sewer and rail upgrades?

(see the answer key)

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