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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9: Marlboro Mirage.

Multiple Choice Questions

1. What does a 1953 study by Dr. Ernst Wydner show?
(a) The effects of tar on healthy adults.
(b) The effects of tar on pregnant women.
(c) The effects of tar on dogs.
(d) The effects of tar on mice.

2. What is happening to cigarettes on the social front in 1898?
(a) They are growing in popularity.
(b) Sales are increasing slowly.
(c) They are taking some major hits.
(d) They are too expensive to purchase.

3. Who is one of the prominent leaders at Jamestown who is instrumental in founding the American domestic tobacco market?
(a) Thomas Jefferson.
(b) George Washington.
(c) John Rolfe.
(d) Christopher Columbus.

4. What weighs over one ton and has the capacity to produce approximately 200 cigarettes per minute?
(a) The Bullseye machine.
(b) The Bansai machine.
(c) The Bonsack machine.
(d) The Bonham machine.

5. What happens when cigarettes are tested by CONSUMER REPORTS in 1953?
(a) Most of the claims about a lack of taste are true.
(b) Most of the claims about filtering are shown to be true.
(c) Most of the claims about a lack of taste are false.
(d) Most of the claims about filtering are shown to be false.

Short Answer Questions

1. What does the U.S. Surgeon General call smoking?

2. Why do Lucky Strikes supposedly change from the old red and green to the familiar red disk with the white background?

3. What is commissioned in 1962 and includes a very diverse group of doctors, chemists, and even a statistician?

4. What does Edward Darr decide to do after the death of conservative James Gray at RJR?

5. What acts to tear down many taboos against women smoking, especially in public?

(see the answer key)

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