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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9: Marlboro Mirage.

Multiple Choice Questions

1. How many Americans are smoking in the 1940s?
(a) Nearly twenty-five percent.
(b) Nearly eighty percent.
(c) Neary ninety percent.
(d) Nearly fifty percent.

2. What has a small tobacco manufacturing company in Durham after the Civil War thriving?
(a) Buck's large inheritance.
(b) Bull Durham's resourcefulness.
(c) Buck's resourcefulness.
(d) Bull Durham's inheritance.

3. What happens when a major anti-smoking advocate, Lucy Gaston, dies?
(a) The prohibition movement reforms.
(b) The prohibition movement loses steam.
(c) The prohibition movement gains steam.
(d) The prohibition movement begins.

4. What is happening to cigarettes on the social front in 1898?
(a) They are growing in popularity.
(b) They are too expensive to purchase.
(c) Sales are increasing slowly.
(d) They are taking some major hits.

5. What happens when cigarettes are tested by CONSUMER REPORTS in 1953?
(a) Most of the claims about filtering are shown to be true.
(b) Most of the claims about a lack of taste are false.
(c) Most of the claims about filtering are shown to be false.
(d) Most of the claims about a lack of taste are true.

Short Answer Questions

1. What does R.J. Reynolds dub the new brand?

2. At formerly successful companies, average management and _______________ create an atmosphere with no new ideas.

3. What of B&W's menthol brands are soon introduced?

4. What do most Virginians expect the Revolutionary War to erase?

5. By the late 1920s, what are medical examiners noticing?

(see the answer key)

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