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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 9: Marlboro Mirage.

Multiple Choice Questions

1. American Tobacco Company keeps a tight leash on what?
(a) Its slaves that work in the fields.
(b) Its secret recipe.
(c) Its distributors, jobbers, and suppliers.
(d) Its consumers.

2. What are not being analyzed for their effectiveness?
(a) Medical organizations.
(b) Filters.
(c) Advertisements.
(d) Anti-smoking laws.

3. From what angle do many anti-cigarette movements attack smoking?
(a) The side-effects angle.
(b) The cost angle.
(c) The health angle.
(d) The moral angle.

4. What does the U.S. Surgeon General call smoking?
(a) "Principal etiological factor" in lung cancer.
(b) "Not a factor" in lung cancer.
(c) "An insignificant factor" in lung cancer.
(d) "The only factor" in lung cancer.

5. Why do farmers have to accept American Tobacco Company's prices?
(a) They trust ATC.
(b) The government is forcing them to comply with ATC.
(c) They risk losing their perishable crop.
(d) They are being blackmailed.

Short Answer Questions

1. Enlistees could be _____________; they just had to be healthy at the start of the study.

2. What is questioned in 1941?

3. What study corroborates this evidence?

4. How are most periodicals in the 1930s toward attacking cigarettes?

5. What character is used to promote the new Philip Morris brand on NBC radio?

(see the answer key)

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