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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8: Grand Inquisitors.

Multiple Choice Questions

1. What is the trend by the end of the 1950s?
(a) A move towards healthier living.
(b) An anti-smoking movements.
(c) A move towards harsher tobacco leaf varieties.
(d) A move towards the safer cigarette.

2. What is a lighter leaf grown in the Piedmont area of Virginia and North Carolina nicknamed?
(a) The light leaf.
(b) The green leaf.
(c) The bright leaf.
(d) The sweet leaf.

3. What has the FTC ordered cigarette makers to do?
(a) Stop making unfiltered cigarettes.
(b) Stop making unhealthy cigarettes.
(c) Stop making billboard advertisements.
(d) Stop their claims of health advantages.

4. What does Brown & Williamson's senior vice president try to convince his company to accept?
(a) Its company is deceptive and harmful to the general public.
(b) Its responsibililty along with candid reporting of all it has discovered about the dangers of its own product.
(c) The power it has over the country.
(d) Its cigarettes are dangerous.

5. American Tobacco Company keeps a tight leash on what?
(a) Its consumers.
(b) Its secret recipe.
(c) Its distributors, jobbers, and suppliers.
(d) Its slaves that work in the fields.

Short Answer Questions

1. What does Edward Darr decide to do after the death of conservative James Gray at RJR?

2. By the late 1920s, what are medical examiners noticing?

3. What does the U.S. Surgeon General call smoking?

4. What happens when the Great Depression wanes?

5. What happens when Hahn chooses to wait and see what happens to the popularity of filtered cigarettes?

(see the answer key)

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