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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8: Grand Inquisitors.

Multiple Choice Questions

1. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?
(a) Tobacco is included.
(b) Tobacco is exempted.
(c) Tobacco is somewhat regulated.
(d) Tobacco is strictly regulated.

2. _______________ claim to fame is the success of his brand, Pall Mall.
(a) Gerald's.
(b) George's.
(c) Jim's.
(d) John's.

3. How does American Tobacco Company's Pall Mall brand gain ground?
(a) It claims to "be long-lasting."
(b) It claims to "taste delicious."
(c) It claims the longer cigarette "filtered itself."
(d) It claims to "filter all chemicals."

4. What does Edward Darr decide to do after the death of conservative James Gray at RJR?
(a) He decides to become the leader in filtered cigarettes.
(b) He decides to make a filtered product after seeing its popularity in Europe.
(c) He decides to leave the filtering to the competitiion.
(d) He decides to make a filtered product after seeing the success of other American tobacco companies.

5. How many cases of lung cancer are reported In 1940?
(a) Over seven hundred.
(b) Over five thousand.
(c) Over five hundred.
(d) Over seven thousand.

Short Answer Questions

1. How long does this committee work in relative secrecy?

2. What is Chesterfield's advertisement for mild cigarettes?

3. In the late 1950s, what does the cigarette industry (through TIRC) begin?

4. Who becomes a leading industrialist and leads Winston in sewer and rail upgrades?

5. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?

(see the answer key)

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