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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8: Grand Inquisitors.

Multiple Choice Questions

1. Once the large companies realize they have to distinguish themselves without price changes, what do they do?
(a) Put less cigarettes in a pack.
(b) Buy out small companies.
(c) Expand their market.
(d) Institute huge advertising campaigns.

2. When are George Hill's most successful days at creating market share for his products for American Tobacco Company?
(a) His first day.
(b) His last days.
(c) His last day.
(d) His first days.

3. How does American Tobacco Company's Pall Mall brand gain ground?
(a) It claims to "be long-lasting."
(b) It claims the longer cigarette "filtered itself."
(c) It claims to "taste delicious."
(d) It claims to "filter all chemicals."

4. What does the filter phenomenon seem to do?
(a) Cause less cancer.
(b) Add to the public's fear.
(c) Hurt the tobacco companies.
(d) Allay fears.

5. What does Edward Darr decide to do after the death of conservative James Gray at RJR?
(a) He decides to become the leader in filtered cigarettes.
(b) He decides to make a filtered product after seeing the success of other American tobacco companies.
(c) He decides to make a filtered product after seeing its popularity in Europe.
(d) He decides to leave the filtering to the competitiion.

Short Answer Questions

1. When Columbus arrives in America, what does he discover about tobacco?

2. Cigarettes are ______________.

3. What custom becomes very common in the United States throughout the 1800s?

4. What do magazines describe?

5. What has the FTC ordered cigarette makers to do?

(see the answer key)

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