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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5: "Shall We Just Have a Cigarette on It?".

Multiple Choice Questions

1. Why would some doctors refuse patients for surgery?
(a) If they refused to stop smoking.
(b) If they had been a smoker.
(c) If they did not have insurance.
(d) If they did not have enough money.

2. How does a price increase help smaller bargain brands?
(a) It helps them to gain a large market share with fifteen-cent packs.
(b) It helps them to gain a large market share with twenty-cent packs.
(c) It helps them to gain a large market share with five-cent packs.
(d) It helps them to gain a large market share with ten-cent packs.

3. A farmer in Durham, North Carolina, began marketing smoking tobacco under what trademark?
(a) Moo Dunham.
(b) Bull Durham.
(c) Calf Dunham.
(d) Cow Durham.

4. Who is one of the prominent leaders at Jamestown who is instrumental in founding the American domestic tobacco market?
(a) George Washington.
(b) John Rolfe.
(c) Thomas Jefferson.
(d) Christopher Columbus.

5. Cigarettes are ______________.
(a) Breathtaking.
(b) For the poor.
(c) Disgusting.
(d) Patriotic.

Short Answer Questions

1. What is the thirty-cent, hand-packed premium cigarette brand being advertised in high-class magazines like THE NEW YORKER?

2. Why does Buck open a New York plant in 1884?

3. Who again takes the lead in sales in the mid 1930s?

4. Why do farmers have to accept American Tobacco Company's prices?

5. Who becomes a leading industrialist and leads Winston in sewer and rail upgrades?

(see the answer key)

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