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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5: "Shall We Just Have a Cigarette on It?".

Multiple Choice Questions

1. What happens soon after the breakup of American Tobacco Company?
(a) R.J. Reynolds give control of R.J. Reynolds Tobacco Company to ATC's CEO.
(b) R.J. Reynolds is back in control of R.J. Reynolds Tobacco Company.
(c) R.J. Reynolds loses control of R.J. Reynolds Tobacco Company.
(d) R.J. Reynolds begins R.J. Reynolds Tobacco Company.

2. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?
(a) A photo of the Great Pyramid.
(b) A food pyramid.
(c) A pyramid display.
(d) A pyramid scheme.

3. By 1898, what does Duke control?
(a) One quarter of the plug and smoking tobacco market, as well as eighty-five percent of the cigarette market.
(b) One eighth of the plug and smoking tobacco market, as well as fifty percent of the cigarette market.
(c) One half of the plug and smoking tobacco market, as well as sixty-five percent of the cigar market.
(d) One third of the plug and smoking tobacco market, as well as fifteen percent of the cigarette market.

4. What do most Virginians expect the Revolutionary War to erase?
(a) Their debts from England.
(b) Their hatred of England.
(c) Slavery.
(d) Their tie to tobacco.

5. Cigarettes are ______________.
(a) Breathtaking.
(b) For the poor.
(c) Disgusting.
(d) Patriotic.

Short Answer Questions

1. How is an article damning smoking as unhealthy quickly lost?

2. _______________ claim to fame is the success of his brand, Pall Mall.

3. What creates very bad publicity for R.J Reynolds?

4. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?

5. Why do Lucky Strikes supposedly change from the old red and green to the familiar red disk with the white background?

(see the answer key)

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