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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5: "Shall We Just Have a Cigarette on It?".

Multiple Choice Questions

1. What happens when the Great Depression wanes?
(a) So do the number of non-smokers.
(b) So do cheap (ten-cent) cigarettes.
(c) So do the number of smokers.
(d) So do expensive cigarettes.

2. What does Philip Morris, under the supervision of Otway Chalkley, do during the war when faced with leaf supply shortages?
(a) Merges with companies in the food industry.
(b) Stops production.
(c) Continues to ship unwrapped packs of cigarettes at wartime levels.
(d) Only packages a minimum number of cigarettes.

3. What custom becomes very common in the United States throughout the 1800s?
(a) Selling cigars.
(b) Smoking cigarettes.
(c) Anti-smoking campaigns.
(d) Spitting the dark juice.

4. Once the large companies realize they have to distinguish themselves without price changes, what do they do?
(a) Institute huge advertising campaigns.
(b) Expand their market.
(c) Buy out small companies.
(d) Put less cigarettes in a pack.

5. What of B&W's menthol brands are soon introduced?
(a) Cool and Smooth.
(b) Cool and Viceroy.
(c) Hot and Duke.
(d) Hot and Spicy.

Short Answer Questions

1. American Tobacco Company keeps a tight leash on what?

2. What is Chesterfield's advertisement for mild cigarettes?

3. How are Pall Mall cigarettes reinvigorated?

4. When Columbus arrives in America, what does he discover about tobacco?

5. Why do Lucky Strikes supposedly change from the old red and green to the familiar red disk with the white background?

(see the answer key)

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