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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3: It Takes the Hair Right Off Your Bean.

Multiple Choice Questions

1. Who is one of the prominent leaders at Jamestown who is instrumental in founding the American domestic tobacco market?
(a) George Washington.
(b) Christopher Columbus.
(c) John Rolfe.
(d) Thomas Jefferson.

2. By 1898, what does Duke control?
(a) One half of the plug and smoking tobacco market, as well as sixty-five percent of the cigar market.
(b) One eighth of the plug and smoking tobacco market, as well as fifty percent of the cigarette market.
(c) One third of the plug and smoking tobacco market, as well as fifteen percent of the cigarette market.
(d) One quarter of the plug and smoking tobacco market, as well as eighty-five percent of the cigarette market.

3. Who becomes a leading industrialist and leads Winston in sewer and rail upgrades?
(a) Riley Joseph Reynor.
(b) Ronald Jonathon Rickle.
(c) Richard Joshua Reynolds.
(d) Robert James Reed.

4. What custom becomes very common in the United States throughout the 1800s?
(a) Spitting the dark juice.
(b) Selling cigars.
(c) Smoking cigarettes.
(d) Anti-smoking campaigns.

5. What happens when a major anti-smoking advocate, Lucy Gaston, dies?
(a) The prohibition movement gains steam.
(b) The prohibition movement begins.
(c) The prohibition movement reforms.
(d) The prohibition movement loses steam.

Short Answer Questions

1. What does R.J. Reynolds dub the new brand?

2. What do magazines describe?

3. By the late 1920s, what are medical examiners noticing?

4. How does American Tobacco Company market Lucky Strikes in the late 1920s?

5. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?

(see the answer key)

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