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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3: It Takes the Hair Right Off Your Bean.

Multiple Choice Questions

1. What happens when a major anti-smoking advocate, Lucy Gaston, dies?
(a) The prohibition movement reforms.
(b) The prohibition movement gains steam.
(c) The prohibition movement begins.
(d) The prohibition movement loses steam.

2. R.J. Reynolds starts what advertising campaign?
(a) "Want to be ultra thin? Smoke Ultra Lites."
(b) "I love the Marlboro man."
(c) "I am Virginia Slim."
(d) "I'd walk a mile for a Camel."

3. Why do farmers have to accept American Tobacco Company's prices?
(a) They trust ATC.
(b) The government is forcing them to comply with ATC.
(c) They are being blackmailed.
(d) They risk losing their perishable crop.

4. When Columbus arrives in America, what does he discover about tobacco?
(a) It is very easy to grow.
(b) The addictiveness of its use among his own men.
(c) The Native Americans do not allow Columbus' men to have any.
(d) His men do not like it.

5. What happens soon after the breakup of American Tobacco Company?
(a) R.J. Reynolds loses control of R.J. Reynolds Tobacco Company.
(b) R.J. Reynolds begins R.J. Reynolds Tobacco Company.
(c) R.J. Reynolds is back in control of R.J. Reynolds Tobacco Company.
(d) R.J. Reynolds give control of R.J. Reynolds Tobacco Company to ATC's CEO.

Short Answer Questions

1. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?

2. By the late 1920s, what are medical examiners noticing?

3. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?

4. What custom becomes very common in the United States throughout the 1800s?

5. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?

(see the answer key)

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