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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3: It Takes the Hair Right Off Your Bean.

Multiple Choice Questions

1. Why does Buck begin an aggressive campaign to increase his holdings in non-cigarette tobacco products?
(a) He wants to find a healthier use for tobacco.
(b) Cigarettes are too difficult to make in the 1890s.
(c) In the face of declining cigarette revenues in the mid 1890s.
(d) Cigarettes are not healthy, so he wants to explore other options.

2. How does American Tobacco Company market Lucky Strikes in the late 1920s?
(a) They pay doctors to endorse them.
(b) They have athletes endorse them.
(c) They pursue new celebrity endorsements and send free samples to doctors in return for their endorsements.
(d) They advertise them in movie theatres.

3. From what angle do many anti-cigarette movements attack smoking?
(a) The moral angle.
(b) The side-effects angle.
(c) The cost angle.
(d) The health angle.

4. When Columbus arrives in America, what does he discover about tobacco?
(a) It is very easy to grow.
(b) The Native Americans do not allow Columbus' men to have any.
(c) His men do not like it.
(d) The addictiveness of its use among his own men.

5. Who becomes a leading industrialist and leads Winston in sewer and rail upgrades?
(a) Riley Joseph Reynor.
(b) Ronald Jonathon Rickle.
(c) Robert James Reed.
(d) Richard Joshua Reynolds.

Short Answer Questions

1. What does R.J. Reynolds dub the new brand?

2. _______________ claim to fame is the success of his brand, Pall Mall.

3. What acts to tear down many taboos against women smoking, especially in public?

4. What do most Virginians expect the Revolutionary War to erase?

5. What is happening to cigarettes on the social front in 1898?

(see the answer key)

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