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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 17: Chow Lines.

Multiple Choice Questions

1. _______________ claim to fame is the success of his brand, Pall Mall.
(a) George's.
(b) Gerald's.
(c) Jim's.
(d) John's.

2. What does a 1953 study by Dr. Ernst Wydner show?
(a) The effects of tar on pregnant women.
(b) The effects of tar on mice.
(c) The effects of tar on dogs.
(d) The effects of tar on healthy adults.

3. What does Maxwell's tobacco control bill require?
(a) Warning labels that are easier to read.
(b) New warning labels and listings of carbon monoxide levels on advertising.
(c) No nicotine cigarettes.
(d) No advertising of cigarettes where children might be present.

4. Besides citing and lending credence to the infamous dog study, Surgeon General Jesse Steinfeld noted new data showing smoking side effects such as what?
(a) Low birth weight and premature delivery of babies born to women who smoked during pregnancy.
(b) High birth weight and late deliver y of babies born to women who smoked during pregnancy.
(c) Low birth weight and late delivery of babies born of women who smoked during pregnancy.
(d) High birth weight and premature delivery of babies born to women who smoked during pregnancy.

5. What does the tobacco industry cunningly use the tax--which doubled from eight to sixteen cents--to do?
(a) Sell more packs of cigarettes.
(b) Encourage more people to begin smoking.
(c) Lower the cost of cigarettes and selling more cigarettes in the process.
(d) Increase its prices significantly more than the amount of the actual increase - giving them more profit.

Short Answer Questions

1. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?

2. How do two-thirds of the plug tobacco market end up in the hands of Buck Duke?

3. Who took the lead in producing the new anti-smoking ads?

4. What does the study on smokers' lungs in the late 1950s discover?

5. Who at American Tobacco Company encourages using radio and magazine ads instead of the 'older' means like billboards and newspapers?

(see the answer key)

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