View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 17: Chow Lines.

Multiple Choice Questions

1. What new product quickly raced to the number two position in the filtered market, just behind Viceroy, in 1954?
(a) Winston.
(b) Marlboro.
(c) Churchill.
(d) Pall Mall.

2. With the loss of television ads, who is having much more success in translating its image to print media than RJR's Winston brand?
(a) Philip Morris.
(b) Lorillard
(c) American Tobbaco Company.
(d) Parliament.

3. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?
(a) A pyramid scheme.
(b) A food pyramid.
(c) A pyramid display.
(d) A photo of the Great Pyramid.

4. What does the powerful American Medical Association not do?
(a) Want cigarettes to be produced.
(b) Support warning labels.
(c) Fight warning labels.
(d) Support the tobacco industry.

5. What happens when the industry resents being asked to disparage its own product?
(a) It immediately takes action.
(b) It complains but follows the new requests.
(c) It openly defies the new requirements.
(d) Its power begins to decline.

Short Answer Questions

1. Why do farmers have to accept American Tobacco Company's prices?

2. What is the trend by the end of the 1950s?

3. Although public opinion was swinging against tobacco in the 1970s, the industry still had what?

4. Philip Morris made a successful buyout offer for _____________ in 1986.

5. The success of what 1973 horse race opens a new era for sponsoring spectator sporting events?

(see the answer key)

This section contains 282 words (approx. 1 page at 300 words per page) View a FREE sample