View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 17: Chow Lines.

Multiple Choice Questions

1. What is happening to cigarettes on the social front in 1898?
(a) They are too expensive to purchase.
(b) They are taking some major hits.
(c) They are growing in popularity.
(d) Sales are increasing slowly.

2. Why is it so difficult to change patterns that had existed for a generation?
(a) So many people have a self-interest in the smoking industry.
(b) So many people do not want to change.
(c) So many people do not believe smoking is dangerous.
(d) So many people are addicted to smoking.

3. Enlistees could be _____________; they just had to be healthy at the start of the study.
(a) Cancerous.
(b) Non-smokers.
(c) Addicts.
(d) Smokers.

4. A revamped "new micronite" (without the asbestos) was hyped by "Reader's Digest" as what?
(a) Being useless.
(b) Being highly effective.
(c) As bad as all the other cigarettes.
(d) Unhealthy.

5. Once the large companies realize they have to distinguish themselves without price changes, what do they do?
(a) Put less cigarettes in a pack.
(b) Institute huge advertising campaigns.
(c) Expand their market.
(d) Buy out small companies.

Short Answer Questions

1. In what is American Tobacco Company mostly unsuccessful?

2. How does American Tobacco Company market Lucky Strikes in the late 1920s?

3. How many cases of lung cancer are reported In 1940?

4. What does the House bill include?

5. Philip Morris invests in what type of facilities that replace the old, factory cigarette mills of the past?

(see the answer key)

This section contains 334 words (approx. 2 pages at 300 words per page) View a FREE sample