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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6: The Filter Tip and Other Placebos.

Multiple Choice Questions

1. How does a price increase help smaller bargain brands?
(a) It helps them to gain a large market share with twenty-cent packs.
(b) It helps them to gain a large market share with ten-cent packs.
(c) It helps them to gain a large market share with fifteen-cent packs.
(d) It helps them to gain a large market share with five-cent packs.

2. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?
(a) A food pyramid.
(b) A photo of the Great Pyramid.
(c) A pyramid scheme.
(d) A pyramid display.

3. How are most periodicals in the 1930s toward attacking cigarettes?
(a) Strong.
(b) Weak.
(c) Moderate.
(d) Non-existent.

4. Why does Buck begin an aggressive campaign to increase his holdings in non-cigarette tobacco products?
(a) In the face of declining cigarette revenues in the mid 1890s.
(b) Cigarettes are not healthy, so he wants to explore other options.
(c) Cigarettes are too difficult to make in the 1890s.
(d) He wants to find a healthier use for tobacco.

5. What does a 1953 study by Dr. Ernst Wydner show?
(a) The effects of tar on mice.
(b) The effects of tar on healthy adults.
(c) The effects of tar on dogs.
(d) The effects of tar on pregnant women.

Short Answer Questions

1. How many cases of lung cancer are reported In 1940?

2. What does Edward Darr decide to do after the death of conservative James Gray at RJR?

3. Once the large companies realize they have to distinguish themselves without price changes, what do they do?

4. Cigarettes are ______________.

5. What happens when cigarettes are tested by CONSUMER REPORTS in 1953?

(see the answer key)

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