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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6: The Filter Tip and Other Placebos.

Multiple Choice Questions

1. What creates very bad publicity for R.J Reynolds?
(a) Clay Williams does not have enough cigarettes made, and stores run out quickly.
(b) Adviertisements are near geared towards men.
(c) Several people die immediately from smoking his cigarettes.
(d) Clay Williams orders a price increase from fourteen to fifteen cents per pack.

2. To whom does the small Philip Morris (under the United Cigar Stores) company start exclusively marketing?
(a) Women.
(b) Children.
(c) Men.
(d) Minorities.

3. While health concerns _________, some smaller cigarette companies start devising ways to use the public apprehension to their advantage.
(a) Declined.
(b) Became stagnant.
(c) Became unsteady.
(d) Rose.

4. What is Chesterfield's advertisement for mild cigarettes?
(a) "Not a cough in the carload."
(b) "So mild, you don't even know you're smoking."
(c) "No smoking here."
(d) "Need a break? Try a cigarette."

5. What happens when Teddy Roosevelt's Food and Drug law goes into effect to regulate meat, milk, and flour?
(a) Tobacco is strictly regulated.
(b) Tobacco is exempted.
(c) Tobacco is included.
(d) Tobacco is somewhat regulated.

Short Answer Questions

1. What happens when a major anti-smoking advocate, Lucy Gaston, dies?

2. How many cases of lung cancer are reported In 1940?

3. How is an article damning smoking as unhealthy quickly lost?

4. What happens when Hahn chooses to wait and see what happens to the popularity of filtered cigarettes?

5. What does one salesman create that catches on so well with retailers it launches Camel back into first place in sales by 1950?

(see the answer key)

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