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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6: The Filter Tip and Other Placebos.

Multiple Choice Questions

1. How is the company's reputation tarnished?
(a) When it merges with a health food company.
(b) When it has no cigarettes for purchase.
(c) When it attempts to rewrap stale, returned packs.
(d) When it does not have enough cigarettes for its customers.

2. What is happening to cigarettes on the social front in 1898?
(a) They are growing in popularity.
(b) They are taking some major hits.
(c) Sales are increasing slowly.
(d) They are too expensive to purchase.

3. Why do farmers have to accept American Tobacco Company's prices?
(a) They risk losing their perishable crop.
(b) They are being blackmailed.
(c) They trust ATC.
(d) The government is forcing them to comply with ATC.

4. When are George Hill's most successful days at creating market share for his products for American Tobacco Company?
(a) His last days.
(b) His first day.
(c) His last day.
(d) His first days.

5. How does a price increase help smaller bargain brands?
(a) It helps them to gain a large market share with twenty-cent packs.
(b) It helps them to gain a large market share with five-cent packs.
(c) It helps them to gain a large market share with ten-cent packs.
(d) It helps them to gain a large market share with fifteen-cent packs.

Short Answer Questions

1. From what angle do many anti-cigarette movements attack smoking?

2. How are Pall Mall cigarettes reinvigorated?

3. With the rise of the industrialists and the trusts that followed, what does the United States Congress start looking at limiting?

4. What of B&W's menthol brands are soon introduced?

5. What is happening by 1901?

(see the answer key)

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