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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11: Stroking the Sow's Ear Analysis.

Multiple Choice Questions

1. What is the trend by the end of the 1950s?
(a) A move towards the safer cigarette.
(b) A move towards healthier living.
(c) A move towards harsher tobacco leaf varieties.
(d) An anti-smoking movements.

2. Cigarettes are ______________.
(a) Patriotic.
(b) For the poor.
(c) Disgusting.
(d) Breathtaking.

3. In the late 1950s, what does the cigarette industry (through TIRC) begin?
(a) A concerted effort to improve their cigarettes.
(b) A concerted effort to dispute, ignore, or belittle medical claims against it.
(c) A concerted effort to take nicotine out of cigarettes.
(d) A concerted effort to work with the medical community.

4. Although public opinion was swinging against tobacco in the 1970s, the industry still had what?
(a) Wealthy benefactors.
(b) Power over anti-smoking groups.
(c) Great influence in Washington.
(d) Popularity in Europe.

5. Who is the so called "tar czar?"
(a) Raymond Meijer.
(b) Richard Meyer.
(c) Robert Meyner.
(d) Ronald McDonald.

Short Answer Questions

1. Why does this take some time?

2. How is the company's reputation tarnished?

3. What happens soon after the breakup of American Tobacco Company?

4. What is the thirty-cent, hand-packed premium cigarette brand being advertised in high-class magazines like THE NEW YORKER?

5. What is Chesterfield's advertisement for mild cigarettes?

(see the answer key)

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