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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11: Stroking the Sow's Ear Analysis.

Multiple Choice Questions

1. What is the trend by the end of the 1950s?
(a) A move towards harsher tobacco leaf varieties.
(b) A move towards healthier living.
(c) An anti-smoking movements.
(d) A move towards the safer cigarette.

2. What are not being analyzed for their effectiveness?
(a) Filters.
(b) Medical organizations.
(c) Anti-smoking laws.
(d) Advertisements.

3. In what is American Tobacco Company mostly unsuccessful?
(a) Advertising.
(b) Athlete endorsements.
(c) Keeping nonfiltered brands.
(d) Switching over to filtered brands.

4. How does American Tobacco Company market Lucky Strikes in the late 1920s?
(a) They pursue new celebrity endorsements and send free samples to doctors in return for their endorsements.
(b) They have athletes endorse them.
(c) They advertise them in movie theatres.
(d) They pay doctors to endorse them.

5. How is an article damning smoking as unhealthy quickly lost?
(a) By the influential tobacco industry.
(b) In the shuffle of wartime preparedness.
(c) In the power struggle between pro-smoking and anti-smoking campaigns.
(d) In the ending of the Great Depression.

Short Answer Questions

1. What happens soon after the breakup of American Tobacco Company?

2. What does the filter phenomenon seem to do?

3. Lorillard argued that it could not promote the ______ of their product without mentioning lower tar.

4. Why does the Army supply its World War I troops with cigarettes by the truckload?

5. In the late 1950s, what does the cigarette industry (through TIRC) begin?

(see the answer key)

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