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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 11: Stroking the Sow's Ear Analysis.

Multiple Choice Questions

1. In this way, how does the tobacco industry counter many grass roots efforts?
(a) From above.
(b) From below.
(c) From the middle.
(d) From the side.

2. _______________ claim to fame is the success of his brand, Pall Mall.
(a) John's.
(b) Jim's.
(c) George's.
(d) Gerald's.

3. It takes some time for the tobacco industry to do what?
(a) Find ways to fight the anti-smoking campaigns.
(b) Get motivated to fight the non-smoking organizations.
(c) Get funds to fight for smokers' rights.
(d) Mobilize more lobbyists to fight non-smokers' rights groups at the state level.

4. Although public opinion was swinging against tobacco in the 1970s, the industry still had what?
(a) Wealthy benefactors.
(b) Popularity in Europe.
(c) Power over anti-smoking groups.
(d) Great influence in Washington.

5. Why do Lucky Strikes supposedly change from the old red and green to the familiar red disk with the white background?
(a) Due to wartime shortage of green dye.
(b) Due to a printing mishap.
(c) Due to public opinion.
(d) Due to a designer's new idea.

Short Answer Questions

1. What happens when a major anti-smoking advocate, Lucy Gaston, dies?

2. Who took the lead in producing the new anti-smoking ads?

3. What are the filters?

4. What happens soon after the breakup of American Tobacco Company?

5. What has the FTC ordered cigarette makers to do?

(see the answer key)

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