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Name: _________________________ | Period: ___________________ |
This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 15: The Calling of Philip Morris.
Multiple Choice Questions
1. After years of bickering and hesitation, what do the "big three" anti-cancer organizations (AHA, ALA, ACS) do?
(a) They form a coalition to take on the entrenched tobacco interests in Washington.
(b) They run their own tests and studies without the aid of each other.
(c) They go their separate ways.
(d) They give up on the tobacco industry.
2. What physicist becomes one of the first scientists to document the levels of secondhand smoke and correlate them to incidences of lung cancer?
(a) James Repace.
(b) John Rice.
(c) Jordan Riordan.
(d) Jason Rushton.
3. What does Edward Darr decide to do after the death of conservative James Gray at RJR?
(a) He decides to make a filtered product after seeing the success of other American tobacco companies.
(b) He decides to make a filtered product after seeing its popularity in Europe.
(c) He decides to leave the filtering to the competitiion.
(d) He decides to become the leader in filtered cigarettes.
4. How does Paul Hahn at American Tobacco Company see filters?
(a) As a great idea.
(b) As a necessity.
(c) As more of a gimmick than anything else.
(d) As a compromise between desire and good health.
5. While health concerns _________, some smaller cigarette companies start devising ways to use the public apprehension to their advantage.
(a) Declined.
(b) Rose.
(c) Became unsteady.
(d) Became stagnant.
Short Answer Questions
1. A __________ study on the effects of smoke on rabbit lungs was abruptly shut down and the researchers' notebooks confiscated.
2. Enlistees could be _____________; they just had to be healthy at the start of the study.
3. In 1952, a data gathering study begins with approximately 22,000 volunteers in eleven states, and is conducted by whom?
4. What is the result from the filter working so well?
5. The FTC anti smoking campaign was severely curtailed under what new administration?
This section contains 332 words (approx. 2 pages at 300 words per page) |
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