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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 15: The Calling of Philip Morris.

Multiple Choice Questions

1. What is the result from the filter working so well?
(a) The cigarettes taste disgusting.
(b) The cigarettes are not dangerous.
(c) The smoke is nearly flavorless.
(d) The smoke is the same as before.

2. How does Paul Hahn at American Tobacco Company see filters?
(a) As more of a gimmick than anything else.
(b) As a compromise between desire and good health.
(c) As a necessity.
(d) As a great idea.

3. How is a more 'manly' image for Marlboro created?
(a) A symbol of a fireman is place on a new flip top box with a blue circle design.
(b) A symbol of a warrior is placed on a new flip top box with a bow and arrow design.
(c) A symbol of a cowboy is placed on a new flip top box with a sharp, red and white logo.
(d) A symbol of a cowboy on the original box and design.

4. A __________ study on the effects of smoke on rabbit lungs was abruptly shut down and the researchers' notebooks confiscated.
(a) Ten year.
(b) Two year.
(c) Eight year.
(d) Four year.

5. What physicist becomes one of the first scientists to document the levels of secondhand smoke and correlate them to incidences of lung cancer?
(a) John Rice.
(b) James Repace.
(c) Jordan Riordan.
(d) Jason Rushton.

Short Answer Questions

1. What happens when Hahn chooses to wait and see what happens to the popularity of filtered cigarettes?

2. After years of bickering and hesitation, what do the "big three" anti-cancer organizations (AHA, ALA, ACS) do?

3. What does Steinfeld's 1972 report also speak of for the first time?

4. When advertising faltered, R.J. Reynolds officials start a practice known as trade-loading to do what?

5. What does the tobacco industry cunningly use the tax--which doubled from eight to sixteen cents--to do?

(see the answer key)

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