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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What happened to many of the labels at EMI, following World War II, according to George Martin?
(a) They moved from the recording business to television.
(b) Most moved to America.
(c) They dismissed pop music as a mere fad, thus losing their position in the industry.
(d) Many were diminished or decimated.

2. The head of promotions at Parlophone was related to which other person in the book?
(a) George Martin.
(b) Sidney Harrison.
(c) John Lennon.
(d) Oscar Preuss.

3. What was the profession of George Martin's father?
(a) Musician.
(b) Carpenter.
(c) Baker.
(d) Actor.

4. George Martin explains that, in 1954, what was true about singer/songwriters?
(a) Singer/songwriters were a rare breed, less common than in the late 1970s.
(b) Singer/songwriters were asked to choose one specialty or the other.
(c) Singers only sang their own songs.
(d) Singers were discouraged from singing their own compositions.

5. In Chapter 5, when George Martin took over Parlophone, who offered to resign?
(a) Oscar Preuss.
(b) Sidney Harrison.
(c) Frank Sinatra.
(d) Judy Lockhart-Smith.

Short Answer Questions

1. At the time "All You Need Is Ears" was written, what equipment was used to alter the pitch of a human voice recording?

2. What is the mathematical relationship between middle A, the octave above middle A, and the octave below middle A on a standard piano?

3. What was George Martin's complaint, in Chapter 4, regarding a beautiful villa in Portugal?

4. Who woke George Martin in the middle of the night, at the beginning of Chapter 1?

5. According to George Martin in Chapter 7, Ringo Starr's lack of technical skill was made up for by what?

Short Essay Questions

1. What was George Martin's opinion of the Beatles talent and potential, upon listening to the demo tapes brought to him by Brian Epstein?

2. Briefly describe George Martin's first meeting with the Beatles' manager, Brian Epstein, in 1962.

3. What was George Martin's first job at Parlophone, as described in Chapter 3, and what were his primary duties?

4. What events led to the purchase of Capitol Records by Sir Joseph Lockwood, and what artists did EMI gain as a result of the purchase?

5. What was the danger behind the giggling fits of George Martin and Peter Sellers while recording comedy bits at the studio?

6. Why did George Martin turn down Dick James' offer to take on a share in his company?

7. Describe the flat George Martin grew up in, especially its sparse amenities.

8. Why did George Martin have trouble plugging "Love Me Do", which only reached number 17 on the charts?

9. Why was George Martin gradually disenchanted with EMI by the end of Chapter 3, and what happened when he announced his plan to accept a position elsewhere?

10. Why did the Beatles stand up George Martin in 1964, as described in Chapter 1?

(see the answer keys)

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