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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-15.

Multiple Choice Questions

1. George Martin's new business, AIR, is an acronym for what?
(a) Artists Independently Recording.
(b) Artistic Institute of Recording.
(c) Associated Independent Records.
(d) Associated Independent Recording.

2. Who was the first artist recorded by George Martin at AIR's first studio?
(a) America.
(b) The Beatles.
(c) Cilla Black.
(d) Mike Oldfield.

3. For which movie did George Martin receive his first and only Academy Award nomination?
(a) "Goldfinger".
(b) "Live and Let Die".
(c) "Help!"
(d) "A Hard Day's Night".

4. During the Beatles' first visit to America, according to George Martin in Chapter 9, what did some middle-aged men on Fifth Avenue wear to show they were in tune?
(a) Beatle t-shirts.
(b) Collarless suits.
(c) Beatle wigs.
(d) Skinny-legged pants.

5. At the time George Martin took over Parlophone, Dean Martin, Frank Sinatra, Stan Kenton, and Peggy Lee were signed with which American label?
(a) Parlophone.
(b) Capitol.
(c) Apple.
(d) RCA.

Short Answer Questions

1. What album does George Martin cite, in Chapter 12, as the classic example of what a talented amateur can achieve with multi-track recording?

2. In 1979, George Martin predicted the now-common change from analog to what sort of recording?

3. What, according to George Martin, is the real wonder of music and orchestration?

4. The head of promotions at Parlophone was related to which other person in the book?

5. What was the cause of death of George Martin's mother?

(see the answer key)

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