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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Why might the films found on Madison Ave. lead the archaeologists to think they are scriptures?
(a) There are so many people represented in them.
(b) They are altering belief systems.
(c) The announcer's voices sound like God.
(d) The word Ave in Latin means prayer.

2. Who does the narrator mention as a negative part of Van Culture?
(a) The BTK killer.
(b) Ted Bundy.
(c) Charles Manson.
(d) Jeffrey Dahmer.

3. Where did the narrator meet his friend, Howard, for lunch?
(a) Les Miserables du Frite.
(b) The Russian Tea Room.
(c) Le Petit Trianon.
(d) L'Auberge.

4. What sport does the narrator recall playing with his friends?
(a) Football.
(b) Basketball.
(c) Softball.
(d) Soccer.

5. Which animals stun the archaeologists in the commercials?
(a) Frogs.
(b) Cats.
(c) Cows.
(d) Horses.

Short Answer Questions

1. What might the archaeologists think about people squeezing rolls of Charmin bathroom tissue?

2. What did the narrator's father do first when he came home from work?

3. What caught on fire in the Kissell household?

4. For what type of firm did Howard work?

5. What is sprinkled throughout the catalog?

Short Essay Questions

1. With what does the narrator credit the Johnson Smith catalog for being and how will it stand up as an American culture artifact?

2. Why do people find items such as those found in the Johnson Smith catalog to be humorous?

3. What ironies does the narrator point out in the actuality of camper and van usage as opposed to the typical perceptions of the vehicles?

4. What scenario does the narrator imagine in which archaeologists discover television advertising and what are their perceptions of it?

5. Why does the narrator focus on TV commercials as a true reflection of American society?

6. How does the narrator speculate that the archaeologists might think the commercials are somehow religious media?

7. How does the narrator's experience in the Lincoln Tunnel mirror his demeanor during his school years?

8. How does the narrator recall growing up in his family in small-town Indiana?

9. Describe how Mr. Leggett managed to drive The Happy Cow out of business.

10. Who is Howard and why is he so depressed about the word "lemon"?

(see the answer keys)

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