More Options.

Television options expanded rapidly in the 1990s with new cable networks, digital satellite signals, and WebTV. By the end of the decade, more than two hundred broadcast networks and cable channels were available, and viewers were able to interact with many of their favorite television programs from the comfort of their couch.

Cable Expansion.

Throughout the decade the number of cable channels grew sharply, although most new channels were not available to basic cable subscribers. In the early 1990s new channels tended to reflect the programming of existing networks, which targeted broad-based audiences. Instead of offering programs devoted to specific interests, viewers were given more of the same fare by these channels. For example, FX was launched in 1994, featuring a morning show, familiar reruns, a pet show, a collectibles program, and a Nightline-style interview show. Nonetheless, the channel, created by FOX...