One of the premier books to capture the spirit- o f the new conservative Christian political movement was Richard A. Viguerie's The New Right: We're Ready To Lead, first published in l980 and revised in 1981 after the national elections. Viguerie, a conservative activist and publisher of the Conservatiue Digest, hoped to transfer conservative religious zeal into the political arena. His book focuses on the years of planning the behind the scenes effort to create the conservative political explosion that the media and the public witnessed in the 1980 November election. The book helps to justify the New Right ideological theories to the mainstream and lays out their vision of a Christianized American political landscape. Many of the Strategies discussed, such as the use of direct mail, the media, and coalition politics, were later adapted by several grassroots political organizations...