Growing Museums, Growing Audiences.

Increased funding for the arts and humanities led to increased public exposure to art and ideas during the 1960s. In addition to regional theaters and public radio and television — the most obvious results of this funding — new museums and new programs in existing museums attracted a larger audience. For example, the new Munson-Williams-Proctor Institute in Utica, New York, which opened in 1960, included a baby-sitting service and an art room for children in an effort to attract families. Also popular were the increased number of museums on college campuses, successfully linking art history and appreciation with actual exhibits, including exhibits of photography, which gained increased acceptance as an artistic medium during the 1960s. Established museums also reported increased attendance throughout the 1960s — partially the result of highly publicized exhibits such as the 1963 loans...