1926-
Magazine Publisher

New Openness.

When Playboy first hit the newsstands in 1953, it represented a new openness about sexuality that was beginning to influence American life. The magazine, which was the brainchild of a would-be cartoonist from Chicago named Hugh Hefner, was originally to be called "Stag Party," but Hefner, who wanted to suggest sophistication as well as high living and wild parties, eventually settled on Playboy. Hefner hoped to make his magazine the equal of others that featured female nudity as well as articles, such as Esquire, for which Hefner had also worked and which had recently stopped featuring suggestive photography.

Marilyn Monroe.

Playboy was an instant sensation, mainly because Hefner had shrewdly purchased a nude photograph of actress Marilyn Monroe; it had been taken before her success in Hollywood, and Hefner used it as the centerfold of his first issue. Monroe was a star...