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Not all the independents succumbed. Charles Nash managed to keep his company solvent despite low sales. In 1932 he produced fewer than eighteen thousand cars and turned a profit of one million dollars, six times that of GM. Hudson, under the guidance of Roy Chapin, introduced the low-priced Terraplane and emerged in good health from the Depression. By 1937 the Packard sold more than twice its 1928 figures. Thanks to brilliant leadership, Willy-Overland and Studebaker also rode out the Depression intact and poised to compete in the post-World War II market.
Sources:
James J. Flink, The Automobile Age (Cambridge, Mass., & London: MIT Press, 1988);
Stephen W. Sears, The Automobile in America (New York: American Heritage Publishing, 1977).
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This section contains 119 words (approx. 1 page at 300 words per page) |
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