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Insull's success in Chicago laid the foundation for his national ambitions. In 1912 he formed the Middle West Utilities Company, a holding company designed to facilitate electrification of the Midwest. It began acquiring local generating companies and electric traction systems, expanding their operations to wider groups of consumers. World War I advanced Insull's efforts. He was head of the Illinois Council of National Defense, a state agency formed to coordinate propaganda and regulate the economy. The federal Council of National Defense spent $2 million to improve electrification of vital industries, moneys naturally benefiting Insull and other utilities magnates in the long run. During the war Chicago Edison (now named Commonwealth Edison) increased its sales fivefold. Insull's participation in the war effort also transformed his business in two other ways. First, his experience as a war propagandist familiarized him with modern advertising techniques, and after the war he formed the...
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This section contains 206 words (approx. 1 page at 300 words per page) |
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