A controversial best-seller in the 1920s was The by advertising executive Barton. The book was widely criticized by intellectuals and conservatives at the time for its crude efforts t o link Jesus to the commercial culture of twentieth-century America. Bartons-dismissed the idea that Jesus was a weakling noting that he was a carpenter who slept outdoors. "His muscles were so strong that when he drove the money-changers out, nobody dare to oppose him!" He also claimed that Jesus was "the most popular dinner guest in Jerusalem!" He also Jesus' ability to ability to pick the bottom ranks of business and [forge] them into an organization that conquered the world." "Saurely no one will consider us lacking in reverence," Barton wrote, "if we say that every one of the 'principles of modern salesmanship' on which then exlicitly linked...