1898-1967, 1898-1929
Magazine Publishers

New Departures.

School Days.

Prospectus.

Their prospectus announced: People are uninformed BECAUSE NO PUBLICATION HAS ADAPTED ITSELF TO THE TIME WHICH BUSY MEN ARE ABLE TO SPEND ON SIMPLY KEEPING INFORMED. Time is a weekly news-magazine, aimed to serve the modern necessity of keeping people informed, created on a new principle of COMPLETE ORGANIZATION.

Editorial Bias.

Timestyle.

Luce without Hadden.

"The American Century."

Sources:

Noel Busch, Briton Hadden: A Biography of the Co-founder of Time (New York: Farrar, Straus, 1949);

John Kobler, Luce: His Time, Life, and Fortune, (Garden City, N.Y.: Doubleday, 1968);

W. A. Swanberg, Luce and his Empire (New York: Scribners, 1972).