Radio vs. Print.

Commercials.

Phonograph Records.

Radio Programs.

Tabloid Papers.

Newspaper Chains.

Newsmagazines.

Books.

Circulation of Print.

Slogans.

"Somewhere West of Laramie."

Bernays.

The public relations counsel supervises and directs the contacts of business and other organizations with the public. He ascertains the state of public opinion toward a given company, product, or idea, and directs his efforts to strengthen favorable impressions or dispel ungrounded prejudices. His function is to crystallize public opinion and to make articulate ideas and events that are already in existence and that are favorable to company policy. It is also an essential part of his services to create the circumstances or the news which will themselves eventuate in the desired expression from the public. —"The Business of Propaganda," 1928

Bernays was his own best client. Ivy Lee, another celebrated PR figure, represented the Rockefeller family and endeavored to make old...