Over the last few decades, television advertising has changed people's life styles and buying habits, especially children. Children have got larger spending power. Under this background, more and more manufacturers and advertisers think that children are important group for their target market. Not only toy companies focus on children market, but also food and games companies. However, television advertising aimed at children is extremely harmful to children development. This essay will focus on children's health, the relationship between their parents, and advertising directions to explain why "television advertising aimed at children should be banned."

First of all, television advertising makes children unhealthy. According to the online reports from Australian Broadcasting Corporation (Lavelle, 2004, n.p.), Australian children get a critical position about their health. From Lavelle's research (2004), only about ten percent children were obese twenty years ago, but now obesity has increased to one third. Childhood is an important...