2. My intention is to rejuvenate the rice crispy snack by creating a line extension from the existing product, where the recipe will be altered in order to create something new and exciting. My purpose for creating this product is to expand the market share of the rice crispy snack, with that my aim is to reach an extended target market.

Parents willing to buy Low fat. Traditional rice crispy

this product for their No additives/preservatives. Square with added

children/ No artificial colours. goodness.

Loyal customers. Low GI.

Nutritional benefits.

The standard rice crispy square modified.

• High in fibre
• Sultanas
• Chocolate coated
• Different shapes
• Dried fruit (apricots, apples, strawberries, crasins)
• Fortified
• Choc chip
• Shredded coconut
• White choc chip
• Nuts
• Carob

The new additional flavour to my line extension will enhance the product effectiveness in the supermarket shelf and exceed the market share.

The recipe will include:

• Puffed rice...