During the 1960s groups such as the Beatles and the Rolling Stones had such great impacts in many ways. For example, the Beatles had 27 number one hits in total and consequently dominated music charts on both sides of the Atlantic. By April 1964, the four Merseysiders had `conquered the UK' whilst occupying the top five slots on the British charts. Meanwhile, the Beatles thrived in America, where 14 of their songs were in the Billboard top 100 at one time. The Rolling Stones were also flourishing worldwide, but why did these musicians have such prominent impacts?

These two particular groups achieved so much due to many factors. To begin with, both groups had revolutionary music. The Beatles were gradually incorporating aspects of American music arriving to the port city of Liverpool, known as the...