Every business has aims that they wish to achieve, they might be overall goals and purposes that the business was set up to fulfil. Aims can therefore be seen as not only long term, but in some cases, almost impossible to reach, e.g. - Heinz aims for its tomato sauce to be, `the world's favourite ketchup, on every table' (every table; total customer satisfaction). But this doesn't stop companies from trying to work towards it.

Chessington World of Adventures is a division of `Tussauds Theme Parks Limited'. This business is in the leisure sector, Chessington provides entertainment and a fun day for all the families. The company aims for: -

• Maximising sales, improving the quality of the service
• Being Environmental friendly
• Providing a highly competitive service
• Making a profit