In the novel Brave New World, Aldous Huxley portrays a futuristic world to the readers, enabling them to compare the present society to the future culture. Similarly, by analyzing the ads of 1950's and the 21st Century, we can compare the societies of the past and the present. The Gillette Company was founded approximately a hundred years ago. The company has been making ads through out the last century to popularize their products. By exploring these Gillette ads, we can gather facts about the market system and consumer demands during the time periods where the ads emerged. The Gillette ads from the 1950's to 2004 portray the declining competitiveness and consumer growth of the expanding Gillette razor industry.

After the World War II, the Gillette Industry enjoyed a breathtaking rise due to their unique products and advertisements. One of the ads of the 1950's illustrates the introduction of the...