Have you seen the latest Hollywood movie "War of the worlds"? Have you visited the Disneyland that is newly opened in Hong Kong? As the world has become smaller day-by-day, the cross-cultural communications are taking place more frequently. However, in spite of the amusements, have you ever considered the gains and loses in this communication?

So today I am going to talk about pros and cons of cross-cultural communication in today's world, and how to overcome the defects and make progress in it.

In my point of view, the cross-cultural communication can be divided into two parts: One plays active role, which I call win-win communication. And the other with the adverse effect, which is known as culture invasion.

In a win-win culture communication, different cultures can learn from others' strong points, as to overcome the shortcomings of one's own...