This section contains 1,338 words (approx. 5 pages at 300 words per page) |
Pestle Analysis of Direct Line
POLITICAL AND LEGAL FACTORS
Some of these factors had a good impact to the travel, car and home insurance in the UK. The governments' travelers' awareness campaign has brought awareness to the public about the dangers of traveling uninsured highlighting the expensive costs of medical treatments abroad. The travel industry has supported and benefited from this as it increased their sales prospects.
The minimum car insurance implemented by the government is third party cover. This has a very good impact on the car insurance industry as this guarantees a sale on every car in the UK and because "76% of adults in the UK have a full driving license; all of them are potential customers. (Birtles, 2002)
"Legal & General data revealed that most critical illness cover claims are made by people under 40." (Speedy, 2004) This has been good news for age dedicated home and health care...
This section contains 1,338 words (approx. 5 pages at 300 words per page) |