Imagine you are a teenage girl flicking through the latest issue of `bliss'. Your main concerns in life are what you will wear to the latest party or whether or not the cutest boy in school likes you! Then you come across an advertisement for perfume, and something catches your eye, it intrigues you to read on. It could be a specific picture or design. It could even be the promised results of wearing the perfume. But, whatever it is is it persuasive enough to give you, the target audience, the desire to buy that product, to need that product? That is what advertising is all about.

In this essay I am going to be analysing two advertisements for girl's perfume which have been extracted from two magazines aimed at teenage girls. I will be studying the purpose, design and effectiveness of each advert - these being the...