As the construction industry globalises and regional boundaries become less relevant, the survival of a construction firm will increasingly be determined by its ability to create and sustain a strong internet marketing strategy. The majority of the companies operating in the market are small and locally based. In 1998, the Construction Task Force reported that the industry was suffering from low levels of productivity and re-investment, but in subsequent years, marked by historically low interest rates, growth has greatly improved. The UK construction and engineering market reached a value of £19.3 billion in 2002, giving an overall growth of 0.6% since 1998, outperforming the European average. The UK market share at the end of 2002 was 14.3%, giving it the second largest share of the European market. In Scotland in particular, the construction industry has outperformed the UK average for new construction contracts with a 25.3% increase...