This section contains 692 words (approx. 3 pages at 300 words per page) |
The Difference Between Mergers and Acquisitions in the Case of Valueair
Summary: This is a commentary which discusses the reported merger that happened between Singapore's first budget airline, Valuair and Quantas' spin off budget carrier, Jet Star Asia, its causes and side effects.
News in the papers has been reporting about Valuair, the airline which I have been interning with, and its so called merger with JetStar Aisa.
So is it a merger or an acquisition
Reading all the reports, what would you conclude on a deal which only offers you a seat out of eight in the board? A plain take over! What say would you have in this offer? 17%++? Rather powerless. So why do they still want to call it a merger? Then I realized it was pride issue. First it looks good on Valuair's side; secondly merger makes the entire combination sound bigger, which it really is, whereas a takeover makes the minority sound as if it has died or is dying. This is not something nice to hear about. In fact, Valuair has a potential to fly higher with its high service standards as compare to its...
This section contains 692 words (approx. 3 pages at 300 words per page) |