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The Media's Ability to Control Our View of the World
First, let us differentiate these two sources of communication because there is a major difference between television and internet as a mass media communicating tool. Television focuses more on broad commercial needs of people and is highly dependent on paid advertisement compared to the internet, which is closer to very specific needs. In other words, television advertisement and programming are tailor-made to get a larger audience in order to influence the listener to buy a specific product regardless of his culture and background. (Porter, 2005)
Comparatively, a commercially internet source based of advertisement focuses more on specific clienteles who require specialized...
This section contains 1,177 words (approx. 4 pages at 300 words per page) |
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