Print advertising is one of the best ways to promote a company's product. The advert by "Kellogg's" for "Body Smart Wheat Bran Flakes," uses advertising techniques that grab your attention and encourages you to buy the product. This is mainly appealing to the target audience of caring mothers who want the best and healthiest diet for their family; however the advert will appeal to everyone. The purpose of this advert is to prove to the buyer that this product is the ideal thing for any person, and it offers a challenge to the audience by saying "Try it for two weeks and see if you glow from the inside out." And this is placed in a glowing beam of light coming out of the box. But first the advertisement has to grab the buyer's attention.

The advert first grabs the viewer's awareness with the very bright and gentle...